West Michigan Tourist Association

Welcome to West Michigan: the perfect destination for a long weekend, a summer vacation, or even just an afternoon excursion. Boasting natural wonders and bustling cities, kid-friendly destinations and countless wine and beer trails, West Michigan really does have it all, and you're on the website designed to help you get the most out of your visit.

Encompassing the entire western half of the Lower Peninsula, as well as the majestic Upper Peninsula, West Michigan is alive with possibilities. This website is designed to be a companion to your next trip, beginning with the inspiration for your visit, and helping you all the way down to the details of booking your hotel, B&B, or campground. You'll find plenty of trip ideas throughout this site, whether you're a foodie, are traveling with kids, or can't wait to explore the area's many hidden gems.

As an enhancement to our site, please request a free West Michigan Carefree Travel Guide (button at the top of your page) for further West Michigan ideas, travel destinations, and upcoming area events as you plan your trip. We would love to connect with you through our Social Media and monthly newsletters to keep you up to date on the latest and greatest throughout the region.

I would like to personally invite you to visit West Michigan this year and discover for yourself what makes this such a fascinating travel destination. We know that once you make that first trip, you'll keep coming back for a lifetime of adventure and discovery.

Dan Sippel
Executive Director
West Michigan Tourist Association