About WMTA
Our Mission:
The West Michigan Tourist Association’s mission is to inspire people to discover the heart of West Michigan through authentic, memorable four-season experiences that celebrate our natural beauty, distinctive character, and welcoming communities. By championing inclusive tourism and building strong partnerships, we help local businesses thrive, strengthen the region we love, and invite visitors and residents alike to experience all that makes West Michigan extraordinary.
Who We Are:
Since 1917, the West Michigan Tourist Association (WMTA) has proudly shared the beauty, charm, and experiences of West Michigan with travelers from around the world. More than a century later, that passion remains stronger than ever. Today, WMTA partners with more than 600 attractions, lodging properties, events, and activities stretching along Michigan’s west side. Together, we showcase the natural wonders, vibrant communities, rich history, and unforgettable adventures that define West Michigan in every season. For generations, WMTA has helped inspire millions of leisure and business travelers to discover all that West Michigan has to offer.
Becoming a Partner:
Be a partner. Join us. Leverage our expertise and exclusive marketing tools by becoming a partner. For an annual fee starting at just $315+, you'll receive numerous benefits, including a featured listing on our website, which is viewed over a million times yearly. Get noticed by those eager to explore West Michigan!
About West Michigan:
West Michigan is a place where towering sand dunes, sparkling freshwater, and endless outdoor adventure come together. From hiking, biking, fishing, and snowmobiling to relaxing on more than 400 miles of sugar-sand beaches, every season offers something to explore. Our inland lakes and welcoming communities provide the perfect setting for family getaways, cultural experiences, unique shopping, and unforgettable dining. Visitors can enjoy scenic golf courses, historic lighthouses, local wineries, fresh-caught whitefish, exciting casinos, and memorable meeting and event spaces. We invite you to experience the natural beauty, rich heritage, and warm hospitality that make West Michigan truly one of a kind.
