Looking to expand your brand’s reach and connect with travelers across West Michigan? Join WMTA as a Partner and unlock exclusive promotional opportunities designed to grow your business. Explore the benefits of partnership below, and fill out the form to learn more about getting started!
Leverage WMTA’s strong media presence to share your business news with a wider audience. Our direct communication channels ensure your content reaches the right people, increasing brand awareness.
TV & Radio Exposure
Gain top-of-mind awareness with weekly television and radio segments, amplified through digital and social platforms for maximum reach.
High-Impact Digital & Print Exposure
2.3M+ annual page views on WMTA.org
134K+ readers of the Carefree Travel Guide (print & online)
Event Promotion
Boost attendance at your events by featuring them on WMTA’s Event Calendar. Your listings automatically sync with Michigan.org/events, and by adding WMTA as a Facebook co-host, you gain exposure to our engaged social media audience.
Targeted Email Marketing
With a 30% open rate and a growing subscriber list of 34K+ travelers, WMTA’s Travel Tips Newsletter is a powerful way to showcase your business. Each edition is further amplified through social and digital channels.
Leads Program
Expand your customer base with access to thousands of traveler leads who trust WMTA as their go-to resource for Michigan travel inspiration.
Social Media Growth
Tap into WMTA’s expansive social media audience to increase engagement, grow your following, and drive traffic to your business.
WMTA Publications
Enhance your visitor experience by distributing WMTA’s highly sought-after Carefree Travel Guide and Lake Michigan Lighthouse Map & Circle Tour—available in unlimited quantities to partners.
Travel Shows & Marketing
Reach new audiences as WMTA promotes West Michigan tourism at regional travel shows across the Midwest.
Check back the first of each month for a new West Michigan giveaway! Make sure you like our West Michigan Facebook Page for even more contests & freebies!
