Nestled in the heart of Michigan’s northwest lower peninsula is a nationally recognized four-season destination. Crystal Mountain is a family-owned resort located in Benzie County, just 28-miles southwest of Traverse City and … Read More ►

A new study released today by Traverse City Tourism shows travel to the region contributed $1.4 billion in total economic impact in 2022, the most recent year the numbers are … Read More ►

Nominations are now open for the Hospitality High Five Awards by Traverse City Tourism. The inaugural awards are intended to honor those who excel in the Northwest Michigan hospitality industry. … Read More ►

With the start of the new year, brings a fresh new West Michigan waiting for you to explore. Don’t put off that summer trip any longer, get out there and … Read More ►

The colorful displays of mother nature’s seasonal changes, the brisk air that makes you reach for your sweater, and the comforting bowls that put a smile on your face are … Read More ►

Explore over 100 lighthouses along the shore of  West Michigan with tours, tower climbs, museums, and more. Get an up-close look at the lamps and lenses, and enjoy the beauty … Read More ►

Fishing is one of Michigan’s favorite outdoor activities, passed down for generations since well before the state was organized in 1837. And, with 11,000-plus inland lakes, more than 36,000 miles … Read More ►

Michigan is the epicenter of the Great Lakes, boasting more miles of freshwater coastline than any other state in the country. Soft sugar sand beaches stretch along these shorelines, connecting … Read More ►

The Benzie County Area Convention and Visitors Bureau (BCACVB) has gifted $200,000 to the community to promote travel and tourism in Benzie County. In March 2020, the lodging properties that … Read More ►

Oliver Art Center is taking its annual fundraiser online and to new heights! Due to state mandates, Oliver Art Center will not be holding its annual fundraising dinner and auction … Read More ►