A new study released today by Traverse City Tourism shows travel to the region contributed $1.4 billion in total economic impact in 2022, the most recent year the numbers are available. That represents a $1 million increase from a study done the previous year.
“Tourism in Traverse City is robust and has a huge impact on the local and state economy,” said Traverse City Tourism President, Trevor Tkach (Tah-koch). “We’ve known for a long time that the beauty of the region, and the warmth of the people are a huge draw. We are fortunate to have these resources that attract people to our area, both for shorter visits and for putting down roots.”
Tkach notes the latest findings show growth in all key travel indicators compared to the 2021 study.
  • 7.3 million total Greater Grand Traverse visitors, an 11-percent increase.
  • 8,954 jobs, an increase of 5.9 percent.
  • $134 million generated in state and local taxes, an 8.7 percent increase.
The study was conducted in the Greater Traverse City Region which includes, Grand Traverse, Leelanau, and Benzie Counties.
The largest growth in visitor spending categories was in transportation, which grew by 15 percent. Lodging, food and beverage spending increased by 13 percent.
“I don’t think most people realize the far-reaching impact travel has on the area,” Tkach adds. “We are able to take full advantage of a Pure Michigan campaign that is respected worldwide. Through that partnership Traverse City has been put on the map as a 'must-see' travel destination.”
The study was conducted by Tourism Economics, which is part of the Oxford Economics Company that specializes in global travel economic forecasting.
More information about the report is available at https://www.traversecity.com/about-traverse-city-tourism/.