After a three-year hiatus, one of Downtown Holland’s most highly anticipated holiday events
is back this year…and tickets are already selling fast! Up on the Rooftops, a holiday tradition for hundreds
in the community, will return on Friday, December 15 from 6:00 pm – 9:00 pm. As part of the event, ticket
holders are given exclusive access to tour private condos and apartments, office spaces, and art studios
on the upper floors of historic buildings throughout Downtown Holland. The $45 ticket price also includes
a light appetizer and dessert reception in the beautifully remodeled Haworth Hotel ballroom at 225
College Avenue. Up on the Rooftops is proudly sponsored for the first time ever by Zeigler of Holland.

“Since Zeigler Auto Group purchased the Elhart dealership in July 2023, we have had overwhelming
support from our Holland community,” said Jared VanOrder, General Manager of Zeigler of Holland, “It is
our pleasure to sponsor Up on the Rooftops for the first time and to support Downtown Holland. We look
forward to being part of this special event. Community is important to us! It is important for me and the
rest of the Zeigler of Holland team to give back, show appreciation, and make a commitment to a
community that has given so much! After all, our mission statement is ‘Our family providing your family
with the ultimate automotive experience.’”

This year’s self-guided tour features ten locations, including residences above Crust 54 and Garsnett
Beacon Candle Co, along with multiple condos in Downtown Place, Maxel Flats, and the Towers on
River. Upper floor businesses on the tour include LVZ Financial Planning, the Lumir Executive Offices,
the Surge Center, and United Bank.

Tickets for Up on the Rooftops are currently available at www.upontherooftops.com and are expected to
sellout once again. When you purchase your tickets, you must select which reception at the Haworth
Hotel you plan to attend. The Early Reception is from 6:00 pm – 7:00 pm and the Late Reception is from
8:00 pm – 9:00 pm. All locations on the tour will be open from 6:00 pm – 9:00 pm to accommodate all
ticket holders. Proceeds from ticket sales help support Downtown Holland events and programs
throughout the year. Please email info@upontherooftops.com or call 616.796.1210 with any questions.

In addition to Up on the Rooftops, Downtown Holland will be hosting a number of family friendly special
events and shopping promotions throughout the upcoming holiday season. Be sure to mark your
calendars for these exciting holiday events all November and December long! Visit the Downtown Holland
website at www.downtownholland.com or call 616.796.1210 for details.

Holiday Open House
Saturday, November 18
5:00 pm – 8:00 pm
Downtown Holland will host the annual Holiday Open House on Saturday, November 18 from 5:00 pm –
8:00 pm! During the Holiday Open House, the entire community is invited to stroll the beautifully                                                  decorated and brightly lit streets while shopping for all of your holiday gifts. Shops and restaurants will be
welcoming customers with free gift wrapping, holiday refreshments, merchandise discounts, fun
giveaways, and so much more during this popular event! The Holiday Open House is fun for the entire
family, with appearances by Santa and his favorite elf, a reindeer petting corral, strolling carolers, and
chestnut roasting. (Yes, over an open fire!) The Snowflake Express Trolley is back for the second year
too! Just hop on and off at the Splash Pad next to the Courtyard Marriott Hotel for a free festive tour of
Downtown Holland. The Holiday Open House is proudly sponsored by Greenridge Realty of Holland.

Small Business Saturday
Saturday, November 25
All Day Long
Downtown Holland will join communities throughout the country in celebrating Small Business Saturday
on Saturday, November 25! Our shops and restaurants want to thank you for shopping small this holiday
season and for supporting us all year long with a day packed full of giveaways, discounts, and lots of fun
promotions! Be sure to enter our annual Small Business Saturday Selfie Contest too! Just snap a
photograph of yourself shopping in Downtown Holland on Saturday, November 25 and share it on our
Facebook page for a chance to win a $100 gift card to your favorite Downtown Holland business. The
winner will be announced on Monday, November 27.

Parade of Lights
Tuesday, November 28
6:30 pm
Santa Claus arrives in Downtown Holland during the Parade of Lights, escorted by 90 floats, commercial
vehicles, walkers, and marching bands…all decked out from top to bottom in thousands of sparkling
lights! Come see why this brightly lit holiday procession on Tuesday, November 28 is fun for the entire
family and a holiday tradition for the entire community. The Parade of Lights will begin at the corner of 8th
Street and Columbia Avenue at 6:30 pm sharp and proceed west down 8th Street until it reaches the
Holland Civic Center Place at 150 West 8th Street, home of the Holiday Kerstmarkt! The Parade of Lights
is proudly sponsored by Gentex Corporation. Be sure to look for them as they lead the parade with a
special treat for all of the children in attendance! (Please note that there will be no other candy out during
the parade.)

Strolling Santa
Fridays, December 1 – 22
6:00 pm – 8:00 pm
Heading to Downtown Holland to do a little holiday shopping this season? Be sure to keep your eye out
for the one and only Santa! Downtown Holland’s very own Santa Claus will be strolling 8th Street every
Friday night in December to greet customers, pose for photographs, and bring a little magic to your
holiday shopping experience. Be sure to say hello if you spot Santa out doing a little local shopping (or
dining) of his own from 6:00 pm – 8:00 pm on December 1, 8, 15 and 22!

Shopping Jam
Saturday, December 16
8:00 am – 10:00 am
The early bird gets the…deals at the annual Downtown Holland Shopping Jam! Set your alarm clocks and
grab a cup of hot coffee because this is one holiday savings event you won’t want to miss! As part of the
Shopping Jam on Saturday, December 16, participating businesses will open their doors early, offering
30% off at least one item from 8:00 am – 9:00 am and 25% off at least one item from 9:00 am – 10:00 am!
Whether you’re just starting your holiday shopping, you need one more gift to finish off your nice list, or
you’re shopping for something special for yourself, this is one sale you won’t want to miss. It’s the perfect
opportunity to “wrap up” your holiday shopping while enjoying amazing discounts!