The holiday season in Downtown Holland officially begins this coming Friday, November 10, ushering in a highly-anticipated season of holiday gift shopping, cozy gatherings with family, and fun special events for the entire family in Downtown Holland! This Friday, November 10 marks the return of
Downtown Holland’s annual Shop ‘Til You Drop late night savings event from 6:00 pm – 9:00 pm. During Shop ‘Til You Drop, nearly 60 Downtown Holland shops and restaurants will stay open until 9:00 pm to offer special late-night discounts. (Specific savings details will vary per business.) Shoppers are encouraged to stay up late, shop the night away, and save big on their holiday gifts this Friday!

“Shop ‘Til You Drop is the kick-off to the holiday shopping season here in Downtown Holland,” said Downtown Holland Marketing Coordinator Kara de Alvare, “And this year’s event, with nearly 60 participating shops and restaurants, is the biggest one we’ve ever had in the event’s history. It’s a really
fun way to get an early start on your holiday shopping while saving money with exclusive discounts from 6:00 pm – 9:00 pm only. You can even treat yourself to a gift or two with the savings you’ll find!”

The following Downtown Holland businesses will be participating in Shop ‘Til You Drop this Friday:

• Anna Interiors
• Blu Veranda
• Boatwerks Waterfront Restaurant
• Borrs Shoes & Accessories
• Bowerman’s on 8th
• Brick + Ivy Market
• Cakabakery on 8th
• Carolyn Stich Studio
• Cherry Republic
• Cotton Bay
• Downtown Antiques & Home Furnishings
• Dutch Village Downtown
• Estella Rose Fashion
• Family Central
• FatFace
• Frances Jaye
• Fris Supply Shop
• Garsnett Beacon Candle Co.
• Gazelle Sports
• Gezellig Home & Garden
• Glad Rags
• Glik’s Boutique
• Glik’s Men’s Shop
• Harbor Wear of Holland
• jb and me
• Jean Marie’s
• Laurel & Jack
• Le Bon Macaron
• New Holland
• Onalee’s
• Peachwave Frozen Yogurt & Gelato
• Postcards From Paradise
• Pretties Intimate Apparel
• Reader’s World
• Silver Fox II Jewelry, LLC
• Spring Sweet
• The Bridge
• The Flower House Holland
• The Poppy Peach, LLC
• The Seasoned Home
• TIKAL
• Tip Toes
• Warner Vineyards
• Waverly Stone
• White House Black Market

In addition to Shop ‘Til You Drop, Downtown Holland will be hosting a number of family friendly special events and shopping promotions throughout the upcoming holiday season. Be sure to mark your calendars for these exciting holiday events all November and December long! Visit the Downtown Holland
website at www.downtownholland.com or call 616.796.1210 for details.

Holiday Open House
Saturday, November 18
5:00 pm – 8:00 pm
Downtown Holland will host the annual Holiday Open House on Saturday, November 18 from 5:00 pm – 8:00 pm! During the Holiday Open House, the entire community is invited to stroll the beautifully decorated and brightly lit streets while shopping for all of your holiday gifts. Shops and restaurants will be
welcoming customers with free gift wrapping, holiday refreshments, merchandise discounts, fun giveaways, and so much more during this popular event! The Holiday Open House is fun for the entire family, with appearances by Santa and his favorite elf, a reindeer petting corral, strolling carolers, and
chestnut roasting. (Yes, over an open fire!) The Snowflake Express Trolley is back for the second year too! Just hop on and off at the Splash Pad next to the Courtyard Marriott Hotel for a free festive tour of Downtown Holland. The Holiday Open House is proudly sponsored by Greenridge Realty of Holland.

Small Business Saturday
Saturday, November 25
All Day Long
Downtown Holland will join communities throughout the country in celebrating Small Business Saturday on Saturday, November 25! Our shops and restaurants want to thank you for shopping small this holiday season and for supporting us all year long with a day packed full of giveaways, discounts, and lots of fun promotions! Be sure to enter our annual Small Business Saturday Selfie Contest too! Just snap a photograph of yourself shopping in Downtown Holland on Saturday, November 25 and share it on our Facebook page for a chance to win a $100 gift card to your favorite Downtown Holland business. The winner will be announced on Monday, November 27.

Parade of Lights
Tuesday, November 28
6:30 pm
Santa Claus arrives in Downtown Holland during the Parade of Lights, escorted by 90 floats, commercial vehicles, walkers, and marching bands…all decked out from top to bottom in thousands of sparkling lights! Come see why this brightly lit holiday procession on Tuesday, November 28 is fun for the entire
family and a holiday tradition for the entire community. The Parade of Lights will begin at the corner of 8th Street and Columbia Avenue at 6:30 pm sharp and proceed west down 8th Street until it reaches the Holland Civic Center Place at 150 West 8th Street, home of the Holiday Kerstmarkt! The Parade of Lights is proudly sponsored by Gentex Corporation. Be sure to look for them as they lead the parade with a special treat for all of the children in attendance! (Please note that there will be no other candy out during the parade.)

Strolling Santa
Fridays, December 1 – 22
6:00 pm – 8:00 pm
Heading to Downtown Holland to do a little holiday shopping this season? Be sure to keep your eye out for the one and only Santa! Downtown Holland’s very own Santa Claus will be strolling 8th Street every Friday night in December to greet customers, pose for photographs, and bring a little magic to your
holiday shopping experience. Be sure to say hello if you spot Santa out doing a little local shopping (or dining) of his own from 6:00 pm – 8:00 pm on December 1, 8, 15 and 22!

Up on the Rooftops
Friday, December 15
6:00 pm – 9:00 pm
After a three-year hiatus, one of Downtown Holland’s most highly anticipated holiday events is slated to return in 2023! Up On The Rooftops, a holiday tradition for hundreds in the community, will return on Friday, December 15 from 6:00 pm – 9:00 pm. As part of the event, ticket holders are given exclusive
access to tour private condos and apartments, office spaces, and art studios on the upper floors of historic buildings throughout Downtown Holland. Tickets for this highly anticipated event are just $45 each and go on sale online at www.upontherooftops.com on Friday, November 10. This year’s tour features ten locations, including a mix of residences and upper floor businesses. The $45 ticket price also includes a light appetizer and dessert reception in the beautifully remodeled Haworth Hotel ballroom. Soft drinks and coffee are included, with beer and wine available for purchase. Up on the Rooftops is proudly sponsored by Zeigler of Holland.

Shopping Jam
Saturday, December 16
8:00 am – 10:00 am
The early bird gets the…deals at the annual Downtown Holland Shopping Jam! Set your alarm clocks and grab a cup of hot coffee because this is one holiday savings event you won’t want to miss! As part of the Shopping Jam on Saturday, December 16, participating businesses will open their doors early, offering 30% off at least one item from 8:00 am – 9:00 am and 25% off at least one item from 9:00 am – 10:00 am! Whether you’re just starting your holiday shopping, you need one more gift to finish off your nice list, or you’re shopping for something special for yourself, this is one sale you won’t want to miss. It’s the perfect opportunity to “wrap up” your holiday shopping while enjoying amazing discounts!