Celebrate Small Business Saturday in Downtown Holland With Discounts, Giveaways and More!

You’re invited to celebrate Small Business Saturday in Downtown Holland with great deals, fun giveaways, and more! Small Business Saturday is a promotional effort first launched by American Express back in 2010 as a response to Black Friday, with the goal of increasing holiday shopping at small businesses. This Saturday, November 27, close to 40 shops and restaurants in Downtown Holland will join other locally owned businesses throughout the country by participating in Small Business Saturday with exciting promotions for customers all day long.

“Small Business Saturday has always been an important event for us in Downtown Holland since we’re widely recognized for the number of locally-owned businesses in our district,” said Downtown Holland Marketing Coordinator Kara de Alvare, “It’s important for us to raise awareness of the role those small businesses play in our local community. But it’s also an occasion for our shops and restaurants to thank the entire community for their support by making Small Business Saturday a fun-filled day to shop in Downtown Holland.”

In addition to discounts and giveaways at participating businesses, shoppers have a chance to win a $100 gift card to their favorite Downtown Holland shop or restaurant by participating in the annual Small Business Saturday Selfie Contest. To enter the contest, customers just need to snap a photo of themselves in Downtown Holland on Saturday, November 27 and either share it to the Downtown Holland Facebook page or tag #downtownholland on Instagram. A winner will be selected at random on Monday, November 29. (Must be 18 or older to enter.)

See a full list of participating businesses here.

Be Sure to Mark Your Calendars for These Upcoming Holiday Events in Downtown Holland!

Parade of Lights
Santa Claus arrives in Downtown Holland during the annual Parade of Lights on Tuesday, November 30 at 6:30 pm. He’ll be escorted by 75 floats, trucks, antique cars, walkers, and marching bands…all decked out from top to bottom in thousands of sparkling lights! This brightly lit holiday procession is fun for the entire family and a holiday tradition for the entire community! The Parade of Lights will begin at the corner of 8th Street and Columbia Avenue at 6:30 pm and proceed west down 8th Street until it reaches the Holland Civic Center, home of the Holiday Kerstmarkt! The Parade of Lights is proudly sponsored by Gentex Corporation. Visit them online at and look for their entry at the end of the parade!

Shopping Jam
The early bird gets the…deals at the annual Downtown Holland Shopping Jam on Saturday, December 18 from 8:00 am – 10:00 am! Customers are encouraged to set their alarm clocks early that morning, because the earlier you shop, the more you save! During the Shopping Jam, participating shops and restaurants will be offering discounts of 30% off at least one item from 8:00 am – 9:00 am and 25% off at least one item from 9:00 am – 10:00 am. (Specific savings details will vary per business.) It’s the perfect opportunity to “wrap up” your holiday shopping while enjoying amazing discounts! The Shopping Jam is proudly sponsored by Downtown Holland’s own Waverly Stone Gastropub. Visit them at 20 West 8th Street for lunch or dinner or online at for more details on their menu, upcoming events and more!