The Silver Lake Sand Dunes – Hart Visitors Bureau announced Thursday that 2023 visitor spending was up. According to the Michigan Economic Development Corporation (MEDC) Tourism Economic Impact Report, $160.8 million dollars were spent in the county during 2023, up 5.9% over 2022.
Visitor spending accounted for $19.0 million in state and local tax revenue during 2023. Additionally, the tourism industry is responsible for providing 1,547 direct and 2,242 indirectly related industry jobs in the county, generating $49.6 million in tourism supported labor income.
The annual MEDC Tourism Impact Report tracks spending over several categories, all which serve sectors of visitor services:
Lodging $45.4 million
Food & Beverage $34.5 million
Retail $19.9 million
Recreation $24.4 million
Transportation $36.5 million
Statewide, visitor spending topped $29 billion in 2023, due in part to a $16.9 million media investment made by the Pure Michigan campaign welcoming visitors to experience our state’s unique destinations, like Silver Lake Sand Dunes.
“Tourism continues to be a top contributor to the economic wellbeing of Oceana County. We are encouraged to be in our 4th consecutive year of positive growth in the tourism economy,” said Scott Beal, Executive Director of the Silver Lake Sand Dunes-Hart Visitor Bureau. “This continued growth is testament to the value of our tourism industry in supporting local businesses, households, and the future of Oceana County.”
Questions or comments can be directed to Scott Beal at the Silver Lake Sand Dunes-Hart Visitors Bureau at 231-873-3982, or email marketing@thinkdunes.com.
