CURRENT HOURS (as of March 16, 2020):
Monday-Sunday: noon-6pm - Retail only, Taproom closed
We are not offering tours or events at this time.
Virtue is a craft cider company launched in 2011 in Fennville, Michigan, by Gregory Hall, former brewmaster at Goose Island. Our mission is to make proper farmhouse ciders from local heirloom apples and employ traditional farmhouse production methods that include native and secondary fermentation, use of wild yeasts, and an expansive oak barrel-aging program. We partner with local family farms by purchasing the highest quality apples for our ciders.
Tour our two traditional cider houses to see how we make our ciders. Sample our ciders straight from the source or take home some bottles for yourself from our Bottle Shop. We also have a working farm that includes expansive gardens, heritage Gloucestershire Old Spot pigs, Icelandic sheep, chickens, and more.
2019-2020 WINTER HOURS: Open seven days a week: Mon-Wed, 1 p.m. to 6:30 p.m; Thurs-Sun: noon to 8 p.m.
2019 Holiday Schedule:
Jan. 1, 2020: closed
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