Over the past year, Kampgrounds of America (KOA) has taken a new approach to recognize campgrounds for their superior excellence, through a new award appropriately named the Icon Award. This new award involves a more targeted criteria that incorporates guest surveys (through the Net Promoter Score), year-over-year growth, and overall brand engagement. It then recognizes the top ten percent of similar size parks across the KOA system.
During this year’s annual convention held in San Antonio, Texas, the Coloma/St. Joseph KOA Holiday garnered this award ranking them in an elite class amongst their peers.
“Having built an amazing team, we accept this award on their behalf as we work alongside each other to tirelessly serve our guests throughout the year,” said Mark Lemoine, president of Fifth Level Hospitality, which owns the campground. “Even now during our off-season, we continue to plan and prepare for 2025, as we aim to fulfil our goal of once again providing exceptional experiences to our guests.”
The inspiration comes from a hard-wired motivation that adheres to the “Golden Rule,” treating our guests as we would like to be treated. This recognition also rings true in the words of one of our guests who often says, “The Coloma/St. Joseph KOA Holiday is the standard by which we measure all other campgrounds.”
Not resting on their laurels, the team at the Coloma/St. Joseph KOA Holiday is dedicated to carrying on a high standard of excellence in the year ahead.
