You’re invited to celebrate Small Business Saturday in Downtown Holland this Saturday, November 25 with great deals, fun giveaways, and more! Small Business Saturday is a promotional effort first launched by American Express back in 2010 as a response to Black Friday, with the goal of increasing holiday shopping at small businesses. This Saturday, November 25, a total of 65 shops and restaurants in Downtown Holland will join other locally owned businesses throughout the country by participating in Small Business Saturday with exciting promotions for customers all day long. Promotions vary by business. “Small Business Saturday has always been an important event for us in Downtown Holland, as we’re widely recognized for the number of locally owned businesses in our shopping and dining district,” said Downtown Holland Marketing Coordinator Kara de Alvare, “On Small Business Saturday, it’s important for us to raise awareness of the important role that small businesses play in their local communities. And in Downtown Holland, it’s also a perfect opportunity for our shops and restaurants to thank the entire community for shopping small this holiday season and throughout the year by making Small Business Saturday a fun-filled day to shop.” In addition to discounts and giveaways at participating businesses, customers have a chance to win a $100 gift card to their favorite Downtown Holland shop or restaurant by participating in the annual Small Business Saturday Selfie Contest. To enter the contest, customers just need to snap a photo of themselves in Downtown Holland on Saturday, November 25 and share it on the Downtown Holland Facebook page. A gift card winner will be selected at random on Monday, November 27. (Must be 18 or older to enter.) Downtown Holland Small Business Saturday Participating Businesses: Anna Interiors Apothecary Gift Shop Big Lake Brewing Blu Veranda Boatwerks Waterfront Restaurant Borrs Shoes & Accessories Bowerman's on 8th Brick + Ivy Market Cakabakery on 8th Canterbury Cottage Interiors Carolyn Stich Studio Cento Anni Home Essentials                                                                                                                                            Cherry Republic Cotton Bay                                                                                                                                                                            Downtown Antiques & Home Furnishings Dutch Village Downtown Estella Rose Fashion Family Central FatFace Frances Jaye Francesca's Fris Supply Shop Fustini's GarenHuis Yarn Studio                                                                                                                                                      Garsnett Beacon Candle Co. Gazelle Sports Gezellig Home & Garden Glik’s Boutique Glik’s Men’s Shop Harbor Wear of Holland Holland Peanut Store HOM by Benchmark Hops at 84 East jb and me Jean Marie's Kilwin's Laurel & Jack Le Bon Macaron Lokers Shoes New Holland Peachwave Frozen Yogurt & Gelato                                                                                                              Postcards From Paradise Pretties Intimate Apparel Reader's World Sea Bags LLC                                                                                                                                                      Seedlings Silver Fox II Jewelry, LLC                                                                                                                                              Spring Sweet Studio K Clothing Co. The Bridge The Flower House Holland The Poppy Peach, LLC The Seasoned Home TIKAL Tin Ceiling Tip Toes Warner Vineyards Waverly Stone White House Black Market Be Sure to Mark Your Calendars for These Upcoming Holiday Events in Downtown Holland! Parade of Lights Tuesday, November 28 6:30 pm Santa Claus arrives in Downtown Holland during the Parade of Lights, escorted by 90 floats, commercial vehicles, walkers, and marching bands...all decked out from top to bottom in thousands of sparkling lights! Come see why this brightly lit holiday procession on Tuesday, November 28 is fun for the entire family and a holiday tradition for the entire community. The Parade of Lights will begin at the corner of 8th Street and Columbia Avenue at 6:30 pm sharp and proceed west down 8th Street until it reaches the Holland Civic Center Place at 150 West 8th Street, home of the Holiday Kerstmarkt! The Parade of Lights is proudly sponsored by Gentex Corporation. Be sure to look for them as they lead the parade with a special treat for all of the children in attendance! (Please note that there will be no other candy handed out during the parade.) Strolling Santa Fridays, December 1 – 22 6:00 pm – 8:00 pm Heading to Downtown Holland to do a little holiday shopping this season? Be sure to keep your eye out for the one and only Santa! Downtown Holland’s very own Santa Claus will be strolling 8th Street every Friday night in December to greet customers, pose for photographs, and bring a little magic to your holiday shopping experience. Be sure to say hello if you spot Santa out doing a little local shopping (or dining) of his own from 6:00 pm – 8:00 pm on December 1, 8, 15 and 22! Up on the Rooftops (Sold Out!) Friday, December 15 6:00 pm – 9:00 pm After a three-year hiatus, one of Downtown Holland’s most highly anticipated holiday events is slated to return in 2023! Up on the Rooftops, a holiday tradition for hundreds in the community, will return on Friday, December 15 from 6:00 pm - 9:00 pm. As part of the event, ticket holders are given exclusive access to tour private condos and apartments, office spaces, and art studios on the upper floors of historic buildings throughout Downtown Holland. Tickets for this highly anticipated event are just $45 each and go on sale online at on Friday, November 10. This year's tour features ten locations, including a mix of residences and upper floor businesses. The $45 ticket price also includes a light appetizer and dessert reception in the beautifully remodeled Haworth Hotel ballroom. Soft drinks and coffee are included, with beer and wine available for purchase. Up on the Rooftops is proudly sponsored by Zeigler of Holland. Shopping Jam Saturday, December 16 8:00 am – 10:00 am The early bird gets at the annual Downtown Holland Shopping Jam! Set your alarm clocks and grab a cup of hot coffee because this is one holiday savings event you won't want to miss! As part of the Shopping Jam on Saturday, December 16, participating businesses will open their doors early, offering 30% off at least one item from 8:00 am - 9:00 am and 25% off at least one item from 9:00 am - 10:00 am! Whether you're just starting your holiday shopping, you need one more gift to finish off your nice list, or you're shopping for something special for yourself, this is one sale you won't want to miss. It’s the perfect opportunity to “wrap up” your holiday shopping while enjoying amazing discounts!