You’re invited to celebrate Small Business Saturday in Downtown Holland this Saturday, November 29 with great deals, fun giveaways, and so much more! Small Business Saturday is a promotional effort first launched by American Express back in 2010 as a response to Black Friday, with the goal of increasing holiday shopping at small businesses. This Saturday, November 29, a total of 50 shops and restaurants in Downtown Holland will join other locally owned businesses throughout the country by participating in Small Business Saturday with exciting promotions for customers all day long. Promotions vary by business.
“Small Business Saturday is an important day for us in Downtown Holland, as we’re well-known for the number of locally owned businesses in our shopping and dining district,” said Downtown Holland Marketing Coordinator Kara de Alvare, “On Small Business Saturday, it’s important for us to continue to raise awareness of the important role that small businesses play in their local communities. And here in Downtown Holland, it’s also a perfect opportunity for our shops and restaurants to thank the entire community for shopping small both this holiday season and throughout the entire year by making Small Business Saturday a fun-filled day to shop.”
In addition to discounts and giveaways at participating businesses, customers have a chance to win a $100 gift card to their favorite Downtown Holland shop or restaurant by participating in the annual Small Business Saturday Selfie Contest. To enter the contest, customers just need to snap a photo of themselves in Downtown Holland on Saturday, November 29 and share it on the Downtown Holland Facebook page. A gift card winner will be selected at random on Monday, December 1. (Must be 18 or older to enter.)
The following Downtown Holland businesses will be participating in Small Business Saturday in Downtown Holland:
Apothecary Gift Shop
Blu Veranda
Borr's Shoes & Accessories
Canterbury Cottage Interiors
Cento Anni
Clovier
Cotton Bay
Downtown Antiques & Home Furnishings
Dutch Village Downtown
Estella Rose Fashion
Frances Jaye
Fris Supply Shop
Fustini's Oils & Vinegars
Garsnett Beacon Candle Co.
Gezellig Home and Garden
Glik’s Boutique
Glik’s Men’s Shop
Harbor Wear
Heinen Delfts Blauw
Holland Museum
Holland Peanut Store
HopCat Holland
jb and me
Jean Marie's
Le Bon Macaron
Lemonjello's Coffee
Lokers Shoes
Luxe43
Merle Norman Cosmetics
New Holland Brewing
Out of the Box
Postcards From Paradise
Pretties Intimate Apparel
Reader's World
Salon Cheveux
Silver Fox II Jewelry
Spring Sweet
The Bridge
The City Delicatessen
The Outpost of Holland
The Poppy Peach, LLC
The Seasoned Home
TIKAL
Tin Ceiling
Tip Toes
White House Black Market
In addition to Small Business Saturday, Downtown Holland will be hosting a number of family friendly special events and shopping promotions throughout the upcoming holiday season! Be sure to mark your calendars for these exciting holiday events all December long! Visit the Downtown Holland website at www.downtownholland.com or call 616.796.1210 for details.
Upcoming 2025 Downtown Holland Holiday Events
Holiday Coloring Contest
Friday, November 28 – Tuesday, December 23
Looking for a fun snowy day activity to pass the time this winter? Stay warm and cozy inside and enter the 2025 Downtown Holland Holiday Coloring Contest, sponsored by Peachwave Frozen Yogurt and Gelato! Children ages 1-12 can color a custom holiday drawing by local artist Carolyn Stich for a chance to win a $25 gift card to Peachwave! One winner will be selected in each age category. Pick up a coloring contest sheet from Peachwave or download and print a copy from the Downtown Holland website beginning Friday, November 28. Completed entries must be dropped off at Peachwave (6 West 8th Street) by 8:00 pm on Tuesday, December 23.
Parade of Lights
Tuesday, December 2
6:30 pm
Santa Claus arrives in Downtown Holland during the annual Parade of Lights, escorted by over 80 floats, commercial vehicles, walkers, and marching bands...all decked out from top to bottom in thousands of sparkling lights! Come see why this brightly lit holiday procession on Tuesday, December 2 is a holiday tradition for the entire community! The Parade of Lights will begin at the corner of 8th Street and Columbia Avenue at 6:30 pm sharp and proceed west down 8th Street until it reaches the Holland Civic Center Place at 150 West 8th Street. For the safety of parade attendees, 8th Street will be closed for parking and traffic by the Holland Police Department beginning at 2:00 pm on December 2. Free public parking for the parade can be found in the surface parking lots on 7th and 9th Streets, in the 7th and 9th Street Parking Decks, and at the Holland Civic Center Place. The Parade of Lights is proudly sponsored by Gentex Corporation. Be sure to look for them as they lead the parade with a special treat for all the children in attendance! (Please note that there will be no other candy out during the parade.)
Strolling Santa
Saturdays, December 6, 13 & 20
1:00 pm – 4:00 pm
Even Santa Claus knows that Downtown Holland is the place to go to shop local for all of your holiday gifts this year! The word from the North Pole is that you can find Santa strolling throughout Downtown Holland every Saturday afternoon in December leading up to Christmas. Santa will be stopping by his favorite Downtown Holland shops and restaurants from 1:00 pm - 4:00 pm each Saturday to greet his fans...young and old alike! If you spot him, be sure to say hello, snap a photo, and share it with us!
Shopping Jam
Saturday, December 13
8:00 am – 11:00 am
The early bird gets the...deals at the annual Downtown Holland Shopping Jam! Set your alarm clocks and grab a cup of hot coffee because the early morning Shopping Jam is one holiday savings event you won't want to miss! During the Shopping Jam on Saturday, December 13, participating retailers will open their doors early, offering 30% off at least one item from 8:00 am - 9:00 am, 25% off at least one item from 9:00 am - 10:00 am, and 20% off at least one item from 10:00 am - 11:00 am! The earlier you shop, the more you save! Whether you need one more gift to finish off your nice list or you're shopping for something special for yourself, this is one sale you won't want to miss. It’s the perfect opportunity to “wrap up” your holiday shopping while enjoying amazing discounts! Please note that discount details vary, so please see participating businesses for specific savings details.
Holland Farmers Market
Wednesdays and Saturdays
9:00 am – 1:00 pm
Visit the Holland Farmers Market all November and December long to shop for fresh produce, meat, eggs, honey, maple syrup
, jam, baked goods, specialty foods and more! And pick up everything you need to decorate your home with fresh greenery, porch pots, and festive wreaths from our local vendors. Make the Market your destination for all things Michigan-grown this holiday season! The Market is open every Wednesday and Saturday in November from 9:00 am – 1:00 pm and on Saturdays in December through December 21. On select Saturdays in November and December, the Market will be joined by the Holland Area Friends of Art’s Kerstmarkt, a European style outdoor Market where local artisans offer unique gifts, holiday décor, home baked goods, and more.
Other holiday happenings in Downtown Holland this upcoming season include Tulip Time’s first ever Dutch Winterfest, Magic at the Mill at Windmill Island Gardens, the Holland Kerstmarkt, and a variety of holiday concerts and special performances. For more details on these holiday events and more, visit www.downtownholland.com, follow Downtown Holland on Facebook and Instagram, or call 616.796.1210.
