About the Conference

This event features three days of dynamic workshops, sensational keynote speakers and numerous networking opportunities.

Begin Tuesday by volunteering for the Michigan Cares for Tourism project!  You can find more information here.

Kick off the conference by attending the Michigan Travel Commission meeting, followed by an opening reception at Bell's Brewery- hosted by Discover Kalamazoo! Learn from inspiring and expert keynote speakers, as well as a variety of workshops that cover topics focusing on industry interests.

College students are encouraged to join us on Thursday with a special student rate.

Who Should Attend

• Destination Marketing Organizations
• Attractions, Cultural Institutions, Museums, Historic Sites
• Lodging
• Restaurants
• Meeting/Event Venues
• Retail, Services
• Local Tour Guides/Tours
• Transportation
• Parks and Outdoor Recreation
• Events, Festivals, Sports
• State or Regional Associations
• Government/Municipalities