About WMTA

About The West Michigan Tourist Association

West Michigan Tourist Association (WMTA) has marketed West Michigan and its member destinations to millions of pleasure and business travelers since 1917. With a current membership of nearly 700 tourism operators, WMTA promotes the best in the region from Northwest Indiana to the Straits of Mackinac the entire west half of the Lower Peninsula plus.

Collectively, West Michigan is more diverse than Disney. It’s bigger. It’s better because it’s the real McCoy. With our living sand dunes, we’re the spirit of the desert but with hundreds of square miles of fresh water at the end of the trail. With our vast forests, we’re a wilderness offering unparalleled fishing and hunting and thousands of miles of hiking, biking, equestrian, snowshoeing, Nordic and snowmobile trails wide open for adventure.

With Lake Michigan lapping our western shore and churning into Lake Huron at the northernmost tip of our peninsula, we’re a paradise of sugar-sand beaches that stretch for 400 ever-changing miles. Our inland lakes are a haven for families. Our clean, safe communities are cultural meccas of the performing arts, historical museums and unique shopping. Our golf courses awe visitors. Our lighthouses inspire them. Our fresh-caught whitefish seduce them. Our wineries surprise them. Our casinos wow them. Our unique corporate conference and outing opportunities make meeting planners heroes in their companies.

WMTA’s mission is to market the whole of West Michigan as a destination. Visitors recognize no city, county or township lines: neither does WMTA. Together, we create an international, world-class regional destination. Your business can only profit from the success of your community and its neighbors, whether they’re next door or two counties away.We believe our four-season product is unique, built as it is on this peninsula of historical and natural diversity. By packaging this diversity as a one-of-a-kind cultural and recreational experience, we grow West Michigan’s tourism product and help you grow your West Michigan business.

Be a partner. Join us. Let us put our expertise and our member-exclusive marketing tools at your disposal. Annual membership fees start at under $200. Benefits include your listing on this website. Isn’t that worth the investment alone? And it’s only one of many values included in your annual dues.

WMTA is a nonprofit, privately-funded membership association. It is the only tourism marketing association in West Michigan voluntarily funded by the entrepreneurs who make commerce happen. Within the state’s tourism industry, WMTA is the only surviving product of the Free Enterprise System, the economic cornerstone of this nation. As stakeholders, each member has an equal voice in how WMTA conducts its business of marketing to the traveling public. Whether your business is large or small, WMTA is YOUR association. We invite you to explore all the benefits we can offer you today.