Traverse City Tourism Reopens Walk-Up Information Center

After being closed to indoor traffic due to the COVID-19 pandemic, the Traverse City Visitor Center has reopened its walk-up guest information window.

“The Visitor Center really is the welcome mat of the community,” said Traverse City Tourism President, Trevor Tkach (Ta-Koch). “The walk-up window not only gives vital information about activities and events to visitors, but we also find many local residents come looking for guidance and help. We are able to safely provide assistance at the window.”

The Visitor Center closed early last year for renovations and never fully reopened when the pandemic hit. A walk-up window was periodically opened in summer and fall to help during peak travel times.

The walk-up window is staffed Sunday through Thursday from noon until 5 p.m. and Friday through Saturday from 10 a.m. until 6 p.m. Public restroom hours have also been expanded to accommodate increased traffic. The restrooms are now open from 7:30 a.m. until 8 p.m. on Saturdays to help with early hours of the Farmer’s Market. The rest of the week, the restrooms are open from 8 a.m. until 8 p.m.

For health safety reasons the main building will continue to be closed until further notice. Visitors will be able to pick up Traverse City Visitor Guides, and a limited number of brochures, as well as getting personal travel guidance and suggestions. During May, visitors can also redeem their prizes for the Traverse Wine Coast’s TC Uncorked promotion. The promotion gives wine-related prizes for those who have registered online and visited five area wineries.

“Last year we learned that face-to-face contact with our visitors is critical,” said Tkach. “There is intense interest in outdoor activities. And with our beaches, hundreds of miles of trails, the Sleeping Bear Dunes and rivers to fish or kayak we have a lot to offer our guests.” continues to be the primary resource for visitor information for the region. The website includes information such as an update on cherry blossom viewing, events, available accommodations, golf courses, restaurants, wine/brewery/distillery information, top spring activities and access to the Traverse City Visitor Guide.

The Traverse City Visitor Center is located at 101 W. Grandview Pkwy. Traverse City Tourism manages inquiries and information requests on social media, at or by phone at 1-800-872-8377 (I-800-TRAVERSE.)


Traverse City Tourism is a nonprofit corporation that serves as the area’s official destination marketing organization. Traverse City Tourism works to enhance, reinforce, and develop the northern Michigan brand for potential visitors through advertising, marketing, trade shows, publications, sales missions, media relations, and Visitor Center services. Its experienced and knowledgeable team members are motivated by pride for their community and a desire to advance its economic well-being without sacrificing the values that make it a pretty great place. For details on lodging, attractions, and area events, visit