Traverse City Tourism Adds Mike Kent to the Team

Communications specialist, Mike Kent, has recently joined the Traverse City Tourism team as the new Public Relations Manager.

With decades of experience in communications, Kent spent 17 years in news reporting in diverse roles such as a television Capitol reporter in Lansing, a radio news reporter in Escanaba and news manager in Lansing, Traverse City and Detroit. He worked as the marketing manager for the largest automotive group in northern Michigan and most recently operated his own marketing and public relations firm.

“Mike brings a real passion for northern Michigan,” says Traverse City Tourism President, Trevor Tkach. “He has been involved in some of the most prominent community events and has a keen understanding of what makes Traverse City a special place for both visitors and residents.”

As Public Relations Manager Mike will be working with journalists and travel writers from around the world to help promote the Traverse City region. This is Kent’s second time working with the Traverse City Tourism team, he held a similar role before working with the Bill Marsh Auto Group. “I really never stopped promoting Traverse City,” says Kent. “What can be a better job than exposing people around the Midwest and really the world, to the people and activities of the Grand Traverse Bay region?

Kent replaces Jillian Manning who was recently named Executive Director for the National Writers Series. Kent can be reached at Traverse City Tourism at (231) 995-3927 or at


Traverse City Tourism is a nonprofit corporation that serves as the area’s official destination marketing organization. Traverse City Tourism works to enhance, reinforce, and develop the northern Michigan brand for potential visitors through advertising, marketing, trade shows, publications, sales missions, media relations, and Visitor Center services. Its experienced and knowledgeable team members are motivated by pride for their community and a desire to advance its economic well-being without sacrificing the values that make it a pretty great place. For details on lodging, attractions, and area events, visit