• Bundles

• Social Media

• Digital Ads

• Live Video Streaming

• Travel Michigan TV

• Sustaining Sponsorship

• 2022 Travel Shows

• Carefree Travel Guide

• Lake Michigan Lighthouse Map

Platinum Partnership Upgrade

• Featured Listing in Carefree Travel Guide
• 1 Year Standard or Mobile Digital Ad
• 2 Social Media Promotions (Package B)
• 1 Newsletter E-Feature 
• 1 Special Announcement
• Annual Investment: $2,500

Premium Event Package

• Promoted Social Media Post Announcing Event (Package A)
• 3 months Standard Banner Ad on WMTA.org
• Homepage Slider on WMTA.org
• Your event listed & linked on the Event Calendar Sidebar on WMTA.org
• Investment: $700

Premium Seasonal Business Package

• Promoted Social Media Post Announcing Season Opening (Package A) 
• 6 months Standard Banner Ad on WMTA.org
• E-Feature in WMTA Newsletter
• Investment: $750

Guest Writer Bundle

• Feature your own article on WMTA.org (includes text, images, and links)
• Article will be promoted via Homepage Slider on WMTA.org for two weeks
• Posted on WMTA’s social media
• Investment: $400

Add ons: 

• Article promoted via boosted Social Media post: $130 (Package A)
• Article featured in next Seasonal E-blast: $100

Let us promote your content, like we did for these WMTA Partners:

• Pine River Paddlesports (8.1K video views, 1.7K engagements) Package A
• White Lake Area Chamber of Commerce (41.5K reach, 3.1K engagements) Package C
• Bonobo Winery (15.2K reach, 1.9K engagements) Package A

Not sure what content to feature? This is a great way to promote your content which is featured in our Monthly Editorial Articles.

Five Day Promotion Packages (Estimated reach per day)

• A: $130 (881 – 2,500)
• B: $205 (1,500 – 4,400)
• C: $430 (3,100 – 9,100)
• D: $830 (5,900 – 17,100)
• E: $1,630 (11,400 – 32,900)

Ask about reaching a specific targeted audience with your message (Golfers, Beer Drinkers, etc).

Facebook offers are an easy way to reach WMTA’s fans and followers with a special offer or discount.

Choose to target all our page’s fans, or target in a specific city.

• Light $60/five day run
• Standard $85/five day run
• Extended $150/ten day run

Add your offer to the WMTA.org Package/Specials page for $25/month or $75/three months.

Website Options

• Leaderboard Banner Ad: $500/three months; $1,600/year
• Standard Banner Ad: $300/three months; $900/year
• Mobile Banner Ad: $300/three months; $900/year
• Homepage Slider: $200/two week run

Specials & Packages

• $125/six months
• Value Add: We will also list your content on our FB Page Offers

Event Calendar Feature: 

• Your event listed & linked on the Event Calendar Sidebar on WMTA.org
• $250 annually

Editorial Article Sponsor

• Includes your business name & link as “Article Sponsor” at top of article
• Your photo & FB page will be used for a promoted post on social media showcasing the article
• $250 per article

Newsletter Options

Travel Tips Newsletter

• Full Banner $200/month
• E-Feature $250/month
• Featured Event $150/month

WMTA Partner Newsletter

• Full Banner $100/month
• E-Feature $150/month

Additional Newsletters

• Seasonal Email Blast Inclusion $100/season
• Dedicated Email Blast $600
• Featured Destination Co-Op Campaign $750
• Featured Downtown/Area Co-Op Campaign $200

Three-year contract w/Camera:

• Free: Ask us about covering your costs through sponsorships
• Fixed (Stationary) Camera: $295/month (all in) OR $ 3,600 cap + $195/month
• PTZ (Pan, Tilt, Zoom) Camera: $410/month (all in) OR $6,500 cap + $225/month

Gallery Sponsorship

Global Sponsor: Ad space on the Camera Gallery page, as well as on each live cam’s page, plus your logo on all cam feeds (rotates through main sponsors upon page load). Six month cost: $2,000

Cam Sponsor: Pick which live stream you’d like your banner ad to be featured below. Six month cost: $750

Showcase your support of West Michigan tourism in a dynamic way, tying into all of WMTA’s marketing efforts.

Sustaining sponsors are the elite partners of WMTA. These benefits can be customized in any way that will best serve your company.

The benefits represent 1.1+ million impressions annually, at a cost of just $1000.

Your investment will go towards funding the furthering of tourism in the entire West Michigan area.

Sustaining Sponsor Benefits

• Your logo in the introduction of the annual Carefree Travel Guide
• Showcased on WMTA.org
• Digital banner in the Partner Access of WMTA.org
• E-blast to our database on your behalf
• Featured at all travel shows attended by WMTA
• Included in every e-blast sent out by WMTA
• Featured in the WMTA partner e-newsletter
• Featured at each WMTA Partner Reception

• Grand Rapids Camper, Travel & RV Show
  January 20-23 | Grand Rapids, MI
• Chicago Travel & Adventure
  February 5-6 | Chicago, IL
• Outdoorama
  February 24-27 | Novi, MI
• Michigan Golf Show
  March 4-6 | Novi, MI
• West Michigan Women’s Expo
  March 18-20 | Grand Rapids, MI

Sign up for all five shows and receive the Global Sponsorship for the virtual show FREE!

Cost to Participate

• Rack Cards: $200 per show
  500 pieces distributed
• Travel Books: $300 per show
  400 pieces distributed

Virtual Travel Show

May 2, 2022

• Global Sponsor Virtual Show Giveaway: $500
  Be featured at the WMTA virtual show with a Giveaway to your property. You provide the giveaway. We’ll provide the audience. We promote the giveaway via our website, social media, and work with you to put together a follow up email to those who signed up to win your prize.
• Virtual Show Booth: $75
  Feature your property at the WMTA virtual show with a 250px digital booth. Your banner and link will also be housed on the show’s giveaway page on WMTA.org and promoted through our social media.

• Special Announcement sent to show attendees
• Giveaway promoted at booth
• Space on show handout
• Investment: $500 + Giveaway Package

Show Handout

• 1,000 copies printed per show
• $75 for 1/6 page

We Love Volunteers!

• Interact with travelers, help promote West Michigan, and hand out literature (including your own) to travelers. If you are interested, please contact Erin@WMTA.org.

Region Intro

• Local Guide: $600
• Region Intro Visual Feature
  • X-large $850
  • Large $750
  • Medium $650
  • Small $550
• Seasonal Fun: $400 per season includes name/city

Article Spotlights

• Wedding Spotlight $700
• Kids Article Spotlight $600
• Restaurant Spotlight:  $600
• Souvenir Spotlight: $600

“Can’t-Miss Feature”

• $600 per feature
• Article listing to include:
  • Social District/Outdoor Dining
  • Wine/Wine Trails
  • Tranquil Escapes
  • Agriculture/Local Produce
  • Small Towns
  • Vacation Rentals
  • Fishing
  • Adventure Travel
  • Beaches
  • Trails
  • Fall Color
  • Great Outdoors
  • Visual Art
  • Performing Arts
  • Pet Friendly Spots
  • Winter Fun
  • Lighthouses 

Featured Listing

• $375

Featured Event

• $375

Display Ads

• Back Cover $9,300
• Inside Cover $7,600
• Cover Foldout $10,400
• Center Foldout $17,700
• Premium Full Page $7,300
• Full Page $6,800
• 1/2 Page $5,000
• 1/3 Page $3,900
• 1/4 Page $2,900
• 1/6 Page $2,000
• 1/8 Page $1,600
• 1/12 Page $950

Map Listing

• $375
• Drink Local, Bed & Breakfasts, Golf, Campgrounds, History, Boating/Paddlesports, Agritourism, Events, Cannabis

Page Sponsorship

• Page will be denoted as sponsored by your business and include logo and URL.
• Max of one per page/article
• Cost: $500

Premium Festival Package

• Inclusion on the Festival Map in the 2022 Carefree Travel Guide
• Featured Event in Carefree Travel Guide
• Event Feature in E-Newsletter
• Investment: $800

Premium Restaurant Package

• Restaurant Spotlight in Carefree Travel Guide
• Two Promoted Facebook Offers to promote dining specials
• E-Feature in WMTA Newsletter
• Investment: $825

Premium Hotel Package

• Featured Listing in Carefree Travel Guide
• E-Feature in WMTA Newsletter 
• Promoted FB Offer Post (2 light)
• Investment: $630

This unique poster-sized map shows all of the lighthouses you’ll find surrounding Lake Michigan.

Map Features

• Featured Lighthouse $260
• Map Sponsorship $1,200
• New Ad Creation $100

Display Ad Options

• Back Cover $5,720
• Inside Premium Panels $4,000
• Full Panel $3,100
• 2/3 Panel $1,950
• 1/2 Panel $1,720
• 1/3 Panel $1,030
• 1/6 Panel $630