Running digital ads is a great way to drive more traffic to your website! Some people run into a problem where their ad is being shown to a large number of people, but they aren’t seeing as many click-throughs to their website as they would like.
Here’s our tip for this month: Make sure your digital ad includes a strong call-to-action!
What is a call-to-action? It’s inviting the viewers of your ad to take an action.
- Are you looking for more clicks on your ads? Ask them to click through for more information.
- Do you want to increase phone calls? Be sure to list your phone number, and tell them to call today!
- Want them to sign up for specials? Make it clear that they’ll get special access to discounts if they click.
Consumers are constantly multi-tasking, so make your message clear, simple, and directly ask them to take action on your ad!