It’s been a tough year for all of us, including the travel industry. The impact of Covid-19 on our daily lives has been insurmountable and each of us has had to weather the storm differently over the past year. One thing remains: travel and tourism is as important now as it ever was prior to Covid-19.
“We’ve seen increased interest in travel and intent to travel in the near future, all positive signs as we head into Spring/Summer,” stated Connie Koepke, Executive Director of the Mecosta County Visitors Bureau. “We also know through statewide surveys that visitors are going to be looking for road trip destinations and places that are closer to home this year.”
This is one of the reasons that the Michigan Association of Convention & Visitors Bureau’s (CVB’s) has come up with a statewide gift card scavenger hunt to celebrate National Travel and Tourism Week, May 2nd-8th, 2021.
“This creative and unique marketing initiative is a fun, statewide scavenger hunt to engage visitors both on social media platforms and to Michigan destinations. It also encourages guests to visit new places on future trips,” Koepke noted.
Participating state CVB’s are looking for donations of five (5) gift cards valued at $100 (or a combination of two at $50 each) to restaurants, shops, attractions or lodging in their communities. Participating CVB’s will hide the gift cards throughout their community and then post on social media various clues to fans on where to find them. The program will be asking social media audiences to share a photo of their favorite overnight vacation in Michigan using the hashtag #MIPowerOfTravel. Those fans will be entered to win an additional overnight vacation package.
Travel Michigan (Michigan.org) will be supporting the initiative with social media posts as well as its own landing page on Michigan.org. The landing page will provide further details on how guests can participate in the Scavenger Hunt program. For example: A visitor vacationing on Mackinac Island may find a $100 gift card to a business located in the Big Rapids Region. “They may have never been to our community, but now they have a reason to visit, hopefully spend the night, and patronize other shops and businesses in the area.”
If you are a tourism related business located in Mecosta County and are interested in participating (donating) to this amazing statewide initiative, please reach out to Connie Koepke – Executive Director of the
Mecosta County Visitors Bureau at email@example.com by Thursday, April 1, 2021. Your business will then be featured in all related social media posts as well as the Mecosta County Visitors Bureau and Michigan.org website pages.
This is a great and fun way to promote all of the great things to Explore, Experience and Enjoy in the Big Rapids Region! Currently there are 15 CVB’s in the state that are participating in this unique tourism program.
For more information on Exploring the Big Rapids Region, Things To Do and Local Happenings, you can contact the Mecosta County Visitors Bureau online at BigRapids.org, by calling them at 231.796.7640 or 1.888.229.4fun and by visiting the Mecosta County Welcome Center located at 127 S. State St., Big Rapids. Monday thru Friday, 9:00am-5:00pm.