Holiday Shopping Preview: Black Friday, Small Business Saturday, and More!

The holidays are here in West Michigan! Tis the season to be merry, shop local, give back, and think of others. Check out our full list of Black Friday deals, Small Business Saturday promotions, Cyber Monday steals, and organizations to support on Giving Tuesday.

We’ll continue to update this list as more sales and promotions are announced – so keep checking this page!

Cyber Monday, November 29

Shepler’s Mackinac Island Ferry is offering their best deal ever for Cyber Monday! For just 24 hours on November 29, you can purchase an adult round trip ticket on the ferry for $21, and children can travel for just $12! Tickets can be ordered online at

The Cherry Hut in Beulah is celebrating Cyber Monday with their Cyber Cherry Monday gift box deal! Give your loved one the Northern Nine Gift Box, filled with nine Cherry Hut favorites that give a great sampling of what Northern Michigan is about! The box includes timeless classics like their tart and sweet cherry jams, plus new favorites cherry salsa and dark chocolate covered dried cherries. The box is $15 through November 30, at 12pm.

Check off all the wine lovers on your holiday list with Chateau Chantal’s biggest discount of the year! Shop online and get 20% of all wine, plus $10 flat-rate shipping on 6 bottle orders, or 1¢ shipping on 12 bottle orders. Take advantage of this deal before it ends at midnight on November 29.

Take 30% off the entire Bell’s Brewery online store with the promo code “CYMONDAY30”. Don’t wait, the offer expires at midnight on November 29.

Giving Tuesday, November 30

Looking to spread the love and support West Michigan non-profits? See our list below of some great ones to learn more about!

Gift Card Bonuses

Gift one, get one! Here are some great West Michigan businesses that offer bonuses with your purchase of a gift card.

Pre-Black Friday Shopping Events

Downtown Holland’s Holiday Open House is taking place on November 20. The community is invited to stroll the beautifully decorated and brightly lit streets while shopping for holiday gifts you won’t find anywhere else. Participating businesses will be offering promotions like free gift wrapping, holiday refreshments, merchandise discounts, giveaways, and more! You may even see Santa and his reindeer on your visit!

The Grand Haven Main Street District welcomes the return of Light Night, a holiday shopping event happening on November 19. With a backdrop of brilliant lights and holiday cheer, you can kick off the annual holiday shopping season with live music and great promotions from a variety of local retailers.

Shop the sales early at the White Lake Area Holiday Walk on November 19 and 20! Kick off the holiday season by shopping at participating local merchants who have “decked their halls” and are ready for your visit. Start early and stop in for a bite to eat before heading to make-and-take ornament events, carriage rides, and tree lighting ceremonies!

Shop, eat, drink, & be merry! Head to Downtown Bellaire for the Holiday Open House on Saturday, November 20, to shop from local merchants like Uniquely North, Paddles and Pedals, Hello Vino, The Flying Pig, and more!

Meijer locations throughout West Michigan are running Black Friday Week promotions on a variety of items – see their flyer for all the deals!

Black Friday, November 26

Love art, make art, buy art! The Shop at Krasl Art Center in St. Joseph has unique gifts made by over 30 southwest Michigan creators. Purchases directly support these featured artists and fund public programming at KAC.

Get an early start on your Black Friday shopping with a 10% online discount on all levels of memberships at John Ball Zoo, now through Friday, December 3, 2021. Zoo members can get wild and enjoy unlimited free admission to visit the over 2,000 animals who call the Zoo home, plus discounted admission to over 150 AZA-accredited zoos and aquariums across North America, and other great bonuses. Purchase a membership online here, and be sure to use discount code 2021GIFT to save!

Action Wake Park’s Black Friday sale begins at their Hudsonville store on November 26. Enjoy savings on two hour passes and rentals, Camp Action admission, and Action Wake Park hats – but hurry, because the sale ends at 2pm on the 27th!

Register for summer camp at CranHill Ranch in Rodney from November 26-30, and receive $20 in Barn Store credit. Be sure to use the code “blackfriday21” at checkout to get your bonus!

Take advantage of the West Michigan WhitecapsBetter than Black Friday offer! For just $99, you’ll receive 8 undated Whitecaps game tickets, a $20 Whitecaps gift card, and a pass for the annual Christmas Lite Show. This offer is available from November 24 through November 29, so don’t miss it! Plus, shop their official merchandise store and get free shipping with your purchase of $30 or more, now through December 25!

November 26 also kicks off the Lewis Adventure Farm & Zoo Season Pass Sale. Your season pass will come with unlimited admission to the New Era zoo from May 13 – October 31, 2022, plus over $25 in bonus coupons and an invitation to an exclusive special event! This is the lowest price of the year, with the promotion running through Cyber Monday.

Muskegon Luge & Sports Complex is kicking off the winter season with their Early Bird Pass Sale. Now until December 1st, you can find discounts on all of their season passes, including ones for individuals and the whole family. Visit to purchase yours today!

Book your stay at Hotel Walloon on Black Friday and receive 15% off your stay through April 2022. You must call them at (231) 535-5000 on November 26th between 9 a.m. and 9 p.m. to receive this discount.

Small Business Saturday, November 27

In downtown Kalamazoo, Small Business Saturday doesn’t end on November 27 – every Saturday in December is officially “Small Business Saturday.” Join the movement to support small businesses. Many of the businesses will host in-store promotions and specials, exclusive to the event.

Santa, shopping, and savings! Downtown Three Rivers is celebrating Small Business Saturday with all of these and more from 2 p.m. – 6 p.m on the 27th.

Celebrate small businesses in Southwest Michigan! St. Joseph area businesses are excited to welcome the community into their stores to find unique, one-of-a-kind merchandise. Small Business Saturday promotes shopping small to support your neighbors, family, friends and local economy.

Starting on Small Business Saturday, Garden Grove Inn in Union Pier will be offering two great promotions. First, if you buy a gift certificate for a stay, you’ll get a free gift card to a local restaurant! Additionally, they are offering 25% off a new reservation of at least two nights. Find all the details on their website, but hurry – the promotions expire on November 30!

Enjoy special in-store promotions, giveaways, contests, and more as a thank you for shopping local in Downtown Holland on November 27 from 9 a.m. – 5 p.m. While in the area, swing by the Holiday Kerstmarkt, an open-air European Christmas market featuring unique gifts and authentic Dutch holiday treats.

Come out to the country in Muskegon county and shop for handcrafted and local items for all those on your Christmas list. A local retailer is getting decked out with Christmas glory on Small Business Saturday to get you into the Christmas spirit. Enjoy a cup of coffee and treat, plus a wonderful shopping experience!

Thompsonville’s Iron Fish Distillery is celebrating Small Business Saturday and offering free gift wrapping on all orders placed between 12 p.m. and 5 p.m., plus a free flight board with your purchase of over $200.

A variety of cities in Northern Michigan will be celebrating Small Business Saturday as well! From White Lake to Ludington, and from Bellaire to Traverse City, you’ll find great local businesses to support in all of these communities on November 27.