Downtown Holland to Recognize MLK Day with Virtual DEI Day Event

Downtown Holland will recognize Martin Luther King Jr. Day by hosting a day-long virtual diversity, equity and inclusion event on their Facebook page on Monday, January 18. The goal of the virtual event is to examine DEI issues related to Downtown Holland and to engage the local community in the conversation as Downtown Holland strives to become a place where all members of the community and all visitors feel invited, welcome and engaged.

Plans for the Virtual DEI Day event began last fall, after Downtown Holland was forced to cancel a number of community engaging events over the summer as a result of the COVID-19 pandemic. The Virtual DEI Day event is being planned by Downtown Holland’s DEI Subcommittee and being hosted and produced by Jennifer Pascua, owner of Halo Halo Multimedia LLC. Pascua is a skilled multimedia specialist with a long history of telling community stories.

“We invite everyone to join us on the Downtown Holland Facebook page on Monday, January 18 for our Virtual DEI Day event,” said Downtown Holland Marketing Coordinator Kara de Alvare. “We believe the event is an important step in engaging the public as we explore how we move forward in our journey to ensure that Downtown Holland is welcoming to all. We know we won’t have all the answers on Monday and we won’t solve all of the issues in one day, but we want to start a line of open communication with the event.”

The Virtual DEI Day will begin at 9:00 am with a live panel discussion featuring local community leaders working in the field of DEI. Scheduled to join the panel are Robyn Afrik, Director of Diversity, Equity and Inclusion for Ottawa County, Esther Fifelski, Human Relations Coordinator for the City of Holland, Gloria Lara, Executive Director of the Lakeshore Ethnic Diversity Alliance, and Jeffrey Sorenson, Executive Director of Out On The Lakeshore.

The day will continue with pre-recorded interviews from Downtown Holland business owners and representatives at noon, followed by another live panel discussion featuring leaders of non-profit organizations in Downtown Holland at 3:00 pm. Scheduled to join the 3:00 pm panel discussion are Sara Cozolino, Market Master at the Holland Farmers Market, Sara DeVries, Relationship Manager at the Herrick District Library and Ricki Levine, Executive Director at the Holland Museum. The day will conclude at 6:00 pm with additional pre-recorded interviews from Downtown Holland Business owners and representatives.

To attend the Virtual DEI Day event, simply visit the Downtown Holland Facebook page online at on Monday, January 18 to view both the panel discussions and business interviews. A Facebook account is not required to attend the free event.

About Downtown Holland:
Located in the heart of the City of Holland just minutes from the shores of Lake Michigan and adjacent to the beautiful Hope College campus, Downtown Holland is a premier shopping, dining and events destination like none other. Downtown Holland features over 100 locally owned boutiques, shops and galleries, along with breweries, cafes and restaurants. Downtown Holland is also home to unique cultural attractions and an award-winning farmers market. For more information and the latest Downtown Holland news and updates, visit us online at, follow Downtown Holland on Facebook and Instagram or call 616.796.1210.