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New Year, New Releases

New Holland is kicking off the new year with some great new releases. Be the first to get your hands on these available for online preorder January 16th.

DRAGON’S MILK RESERVE: BOURBON BARREL-AGED STOUT WITH PEANUT BUTTER & COCOA NIBS: 10% ABV – The first Dragon’s Milk Reserve release of 2021 is a rich and nutty take on their legendary bourbon barrel-aged stout. Waves of smooth, velvety flavors wash over your taste buds to conjure the familiar taste of peanut butter cups. Aged in select bourbon barrels for three months and finished with massive amounts of real peanut butter and cocoa nibs, the latest Reserve is an indulgent experience that is sure to satisfy your sweet tooth. — $17.99/4pk (Limit 12 4-packs)

PEANUT BUTTER POET: 10.6% ABV – Combining two classics for one delectable treat, they took their classic oatmeal stout, The Poet, and upped the ABV while loading it with real Reese’s™ peanut butter. The result is a rich, velvety, full-bodied brew with a nutty sweetness to amplify the stout you know and love. Quoth the Raven, “More peanut butter please!” — $15.99/4pk (No limit)

BLUE SUNDAY (2021): 6% ABV – Released annually to celebrate progress and challenges overcome, Blue Sunday is foeder-aged for a full year with cultures dating back to its original release more than a decade ago. Part tart-past, part sweeter-present, Blue Sunday is a toast to the continuous pursuit of a future bettered by history. — $13.99/500mL (No limit)

HOW TO ORDER
Online preorders will begin on Saturday, January 16 and last from 11am–4pm (or until all beer is sold out). Preorders can only be placed online. The online store can be reached here: biermi.com/store/new-holland. Payment will be required at this point. As a reminder, beers added to your cart are not officially yours until your order has been processed and you receive a confirmation email.

FAIRBANKS SOCIETY EARLY ACCESS
Fairbanks Society members will receive early access to the online store via email on Saturday, January 16 at approximately 10:25am. Qualifying Fairbanks Society membership must be purchased by Wednesday, January 13 at 11:59pm.

PICK UP
During the preorder process, you will need to select a pickup location (NHBC Production Campus in Holland or The Knickerbocker in Grand Rapids). Orders will be available for pick up on Saturday, January 30 from 10am–5pm only. Proxies are allowed, but every pickup must be accompanied by a copy of the order confirmation. Every person picking up orders must present a valid ID showing proof of age (21+).