A taste of Michigan’s Upper Peninsula is headed to the Mitten.
Upper Hand Brewery, a division of Bell’s Brewery, will end its drought of availability below the Mackinac Bridge. Beginning this fall, Upper Hand will begin distribution of its beer to the Lower Peninsula.
“When we started this adventure more than five years ago, we wanted to give everyone another reason to come and enjoy the beauty and culture of the U.P.,” said Larry Bell, founder and president of Bell’s Brewery. “That mission has not changed. We are just sharing more of what makes the Upper Peninsula special and will hopefully entice more people to make the trek up here and experience this beer where it’s meant to be enjoyed.”
“Every can, every pour, is another invitation to that experience. Our goal is still to bring people up north. Now, everyone will have one less excuse not to sample a taste of what the U.P. has to offer,” Bell added.
Upper Hand will ship initially to Northern Michigan in September, where Griffin Beverage and H. Cox & Son will handle distribution. Additional distributors and territories will follow in 2021.
Upper Hand Brewery will begin Northern Lower Peninsula distribution with its three most popular year- round brands: UPA (Upper Peninsula Ale), Upper Hand IPA, and Upper Hand Light, with additional brands to follow.
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