The Michigan Brewers Guild has just released the 2020 edition of its annual publication, Michigan. The Great Beer State. The 72-page magazine includes stories about the creativity and consistency behind brewing; beer quality tips for consumers; and how member breweries give-back in big and small ways around Michigan.
A highlight of the publication is the pull-out map and listings for 293 member brewery locations spread out throughout Michigan’s two peninsulas (up from 281 in last year’s issue).
“We look forward to the Great Beer State magazine every year,” says Scott Graham, the Guild’s executive director. “It is always fun to review the brewery listings, map and other information in a printed format that you can hold in your hands and turn the pages.”
The 80,000 copies of the magazine have been distributed to member breweries, Michigan welcome centers, chambers of commerce and visitor bureaus, retail locations and other beer-supporting businesses around the state. A flip-book version is also available online at MiBeer.com (under resources). An additional 10,000 copies of the pull-out map were also printed.
Formed in 1997, the Guild held its first festival in July 1998. Today, it hosts five festivals dedicated exclusively to Michigan beer produced by its nearly 300 member breweries (a number that increases on a monthly basis).
The Michigan Brewers Guild is a passionate beer community that believes in quality artisanship, bold character, fun, responsibility and pushing the boundaries. The mission of the Guild is to promote and protect the Michigan beer industry with an overarching goal to help locally brewed beer attain 20% of all beer sales in the state by 2025.
Michigan’s brewing industry contributes more than 21,000 full-time jobs and $872 million in labor income, with a total economic impact of over $2.5 billion. In terms of overall number of breweries, microbreweries and brewpubs, Michigan ranks #6 in the nation—supporting its title as “The Great Beer State.”