In March of this year, the state of Michigan, the United States, and the entire world seemed to stand still as leaders and communities deliberated over how to handle the COVID-19 global pandemic. People were ordered to stay home, businesses were closed, and communities came together to support one another during these difficult and unprecedented times. The team at Chateau Grand Traverse (CGT) decided that they wanted to come up with a way to give back to their local community, while also giving their customers the opportunity to help too!
On March 20, 2020, CGT launched their partnership with local non-profit, Step Up Northern Michigan. Step Up Northern Michigan is a local non-profit that provides meals to families who are homeless or in need in our area. The partnership gave CGT customers the option to add as many $5 donations to their orders as they’d like, both online and in-store, and the winery would donate 100% of that donation to Step Up Northern Michigan. The winery also decided to match every $5 donation made, up to $50 per order, with a donation from CGT as well.
“When the pandemic first started, we were focused on finding a way to give back to the community, but also get our customers involved, in case they were looking for ways to help from home,” explained Marketing Coordinator, Megan Molloy, “it was really amazing to see our little community of fans and customers, both local and not, come together for such a worthwhile cause, especially during such a difficult time for everyone.”
The winery planned to run the promotion through the end of the initial Stay Home order from the state, but decided to extend it with each extension of the order, through May 28th. The program ended as of last week, with the opening of Michigan bars, restaurants, and wineries. Over the course of the 2-month long program, the winery saw over 40 customer donations. With the combined efforts of customers and the winery’s matched donations, CGT will be donating $1,000 to Step Up Northern Michigan.
“The abrupt shut-down of schools due to the pandemic immediately affected at risk youth. We are pleased to offer this donation to help maintain such an important service to our community. Although this is a modest initial donation, it is our hope to continue to raise awareness about this organization and grow our partnership going forward,” stated President and Owner, Eddie O’Keefe.
The team at CGT plans to make the donation this week and will be sharing photos and additional information on their Facebook and Instagram pages. The winery is overjoyed with the support they’ve received from their customers and community during this program and can’t thank everyone enough!
For additional information, visit cgtwines.com or call 231-938-6120. Chateau Grand Traverse is currently open 11am-5pm daily for tastings and wine by the glass, at 50% capacity, on a first come, first served basis.
Chateau Grand Traverse is a family owned and operated winery, producing world-class wines on Old Mission Peninsula for over forty years. The winery focuses on producing wines from European Vinifera grape varietals with the upmost quality, consistency, and environmental sustainability. Visit the winery for a complimentary tour of the winery, and taste our regionally distinctive, award-winning wines.