New Holland Brewing Company recognized as one of “West Michigan’s Best and Brightest Companies to Work For”

The Best and Brightest Companies to Work For® competition identifies and honors businesses that display a commitment to excellence in their human resource practices and employee enrichment. This year, New Holland Brewing Company was selected as one of “West Michigan’s Best and Brightest Companies to Work For®.”

This is the first time New Holland has received the award, but Vice President of People & Culture Kelli Cavasin explained how a positive work culture has remained an integral part of the company since it began in 1997.

“Our company’s mission is to enhance the quality of people’s lives,” Cavasin said. “We believe that starts with providing a healthy, thriving workplace for our team members.”

That foundation begins with New Holland’s values. They guide the company’s behavior and are woven into everything they do from hiring great talent to feedback and performance reviews.

New Holland also offers a full suite of employee benefits and some unique perks like discounts on food and drink at its brewpubs, quarterly employee recognition programs and paid sabbatical.

New Holland employs around 350 team members across four locations, including two full-service restaurants and a spirits-dedicated tasting room. As they continue to grow in size, they haven’t lost their human touch.

“We’re growing and it’s our goal to make sure our culture strengthens with that growth,” Cavasin said. “We care about our people. We’re compassionate, inclusive and fair with them.”

And the plan is to only get better. Through targeted team feedback, New Holland put an ear to the ground to help shape its mission, vision and values. They incorporate their team’s diverse ideas to keep New Holland shining bright.

“Being able to put that down on paper and say this is what we stand for and who we are, I think that’s going to continue to strengthen us as an organization and as a brewing company,” Cavasin said.

Tag Us: @newhollandbrew

Hashtags We’re Using: #newhollandbrewing

About New Holland Brewing Company

New Holland Brewing Company’s deep roots in the craft industry go back to 1997. Our role as an integral member of the artisan approach is something we take seriously, yet engage lightheartedly. We believe the art of craft lives in fostering rich experiences for our customers, through creating authentic beer, spirits and food while providing great service. Recognized for our creativity and artistry, our mission to improve the lives of craft consumers everywhere is seen in our diverse, balanced collection of beer and spirits. For more information, visit or follow on TwitterFacebook, and Instagram.