News

Gun Lake Casino Introduces GLC Rewards

Gun Lake Casino will present a refreshed loyalty program, GLC Rewards, replacing the original Passport Club program. The new program will be introduced on January 29, 2020, offering new enhancements, creating obtainability and transparency for all Gun Lake Casino guests. To benefit from the new program, current members are encouraged to exchange old Passport Club cards for one of the newly updated GLC Rewards cards.

The updated program comes with an exciting new look and tier structure. GLC Rewards includes five tiers to provide a unique experience for every valued guest at Gun Lake Casino. The previous three tiered program is now being replaced to offer a faster and more accessible path to aspirational benefits. Each new tier level have corresponding name representations which include, Experience, Preferred, Reserved, Elite and Elite+. Along with the naming structure, each rewards card offers a striking new look and sleek new color.

GLC Rewards members may now earn rewards points from January to December. A one year tier qualification period allows guests to strive for higher levels and more rewards. Newly introduced rewards dollars may be used to acquire goods and services throughout Gun Lake Casino facilities including; Sandhill Café, Harvest Buffet, and Appliques Gift Shop.

“We strive to provide the best possible experience for our guests at Gun Lake Casino. Implementing an easy to understand, transparent and rewarding program provides our guests with more entertainment value,” stated Jose Flores, vice president and general manager of Gun Lake Casino. “I am thrilled to announce that our guests will be able to enjoy these new benefits and new attainable goals.”

Beginning on January 29, 2020, GLC Rewards cards will be available. Every player will have the ability to access their rewards dollars and rewards points balance in a variety of manners including promotional kiosks on the casino floor, Gun Lake Casino’s mobile app (available for Apple and Android devices) and website.

Gun Lake Casino is the first in western Michigan to offer the unique and transparent benefit of providing rewards members the ability to view their rewards dollars and reward points balances.

Through the new GLC Rewards program, members will have access to new and improved benefits. For example, all GLC Rewards members are eligible for exclusive discounts at Gilmore Collection restaurants and entertainment venues, upgraded birthday prizes, and tier based promotions.

Gun Lake Casino, a proud investor of local business growth, encourages new partnerships with Michigan companies interested in providing select benefits to GLC Rewards members. Local businesses, similar to the Gilmore Collection, may submit their information here.