Celebrate Small Business Saturday in Downtown Holland

You’re invited to shop small and celebrate Small Business Saturday in Downtown Holland this Saturday, November 30! Created by American Express in 2010, Small Business Saturday celebrates the impact small businesses have on communities across the country. This year’s celebration is the 10th annual Small Business Saturday, marking a decade of support from American Express for local business owners. Since it started in 2010, consumers have reported spending an estimated $103 billion across all Small Business Saturdays combined.

In order to drive shoppers to shop small on November 30, Downtown Holland is participating in the American Express Neighborhood Champion Program to spotlight small businesses and the impact they have on communities. Over 30 Downtown Holland businesses will be participating in Small Business Saturday by offering merchandise discounts, promotional savings, fun giveaways, complimentary refreshments and more. A number of participating businesses will also have promotional materials from American Express to hand out, including tote bags, stickers, and pins.

“Small Business Saturday is the perfect day to celebrate all of our independent businesses and the hard work of our small business owners,” said Downtown Holland Marketing Coordinator Kara de Alvare, “At the same time, our merchants want to thank the entire community for their support throughout the year by making Small Business Saturday a fun-filled day to shop and dine in Downtown Holland!”

As another way of thanking the community for their support, Downtown Holland is also giving away $25 gift cards to participating businesses on the “Small Business Saturday in Downtown Holland” Facebook page in the days leading up to Small Business Saturday. Be sure to RSVP on the event page so you don’t miss a single giveaway! For more information from American Express on Small Business Saturday, visit

Small Business Saturday Participating Businesses:
Blu Veranda
Borrs Shoes & Accessories
Carolyn Stich Studio
Cotton Bay Boutique
Decadent Dogs
Fris Downtown
Fustini’s of Holland
GarenHuis Yarn Studio
Gazelle Sports
Gezellig Home and Garden
Glad Rags Holland
Glik’s Boutique
Glik’s Men’s Shop
Hawthorne Boutique
Holland Clock Company
Home and Company
jb and me
Karla’s Place
Peachwave Frozen Yogurt & Gelato
Poppin Huis
Reader’s World
Salon Cheveux
Saunders Family Bakery
Silver Fox II Jewelry
The Blackbird
Threads on 8th
Tin Ceiling
Tip Toes
Urban Found
Waverly Stone Gastropub
White House Black Market

About Downtown Holland:
Located in the heart of the City of Holland just minutes from the shores of Lake Michigan and adjacent to Hope College, Downtown Holland is a premier shopping, dining and events destination like none other. Downtown Holland offers over 100 boutiques, shops, galleries, restaurants, and breweries, along with service providers, non-profit organizations, private residences and more. Downtown Holland is also home to family-friendly special events
throughout the year, along with unique cultural attractions and an award-winning farmers market. For more information, visit us online at or follow Downtown Holland on Facebook, Instagram and Twitter.

Save the Date for These Upcoming Holiday Events!

Parade of Lights
During the annual Downtown Holland Parade of Lights on Tuesday, December 3, Santa arrives in Downtown Holland escorted by bands, floats, trucks, family and more…all decked out in thousands of sparkling holiday lights! More than 75 entries will illuminate the streets of Downtown Holland during this highly anticipated holiday parade. The parade begins at 6:00 pm at the corner of 8th Street and Columbia Avenue at 6:30 pm and travels west down 8th Street until it reaches the Holland Civic Center Place, home of the Holiday Kerstmarkt. The Parade of Lights is proudly sponsored by Holland Manpower.

Up On The Rooftops – Sold Out!
During Up On The Rooftops on Friday, December 13 from 6:00 pm – 9:00 pm, you’re invited on an exclusive tour of homes and businesses on the upper floors of the historic buildings of Downtown Holland all decorated for the holidays. Tickets for this highly anticipated event are just $30 each and include a dessert reception. Tickets must be purchased in advance at More than half of the tickets have already sold in the first weekend of ticket sales, so don’t wait! Tickets can also be reserved in the Downtown Holland offices at 150 West 8th Street. The event is designed for ages 18 and up. Up On The Rooftops is proudly sponsored by GDK Construction Co. and Geenen DeKock Properties, with in-kind support from
Alpenrose Restaurant, Fifth Third Bank and Lemonjello’s Coffee.

Shopping Jam
Still on the hunt for the perfect holiday gift? Then don’t miss the Downtown Holland Shopping Jam on Saturday, December 14! Participating stores will open early for this special savings event. The earlier you shop…the more you save! During the Shopping Jam, merchants will be offering discounts of 30% off from 8:00 am – 9:00 am and 25% off from 9:00 am – 10:00 am. Discounted merchandise will vary by store, but will include a discount off at least one item. Please see the participating businesses for savings details. The Shopping Jam is proudly sponsored by Horizon Bank.