Downtown Holland to Host Annual Holiday Open House

If you’ve never experienced the magic of Downtown Holland during the holiday season, this is the night you won’t want to miss! On Saturday, November 16, a total of 40 Downtown Holland businesses will open their doors from 5:00 pm – 8:00 pm for the annual Holiday Open House. This signature event is just one of a number of holiday events taking place in Downtown Holland throughout the season. During the Holiday Open House, residents and visitors alike are invited to stroll the brightly lit streets while shopping for holiday gifts and enjoying complimentary refreshments at participating businesses. The Holiday Open House also features strolling carolers, chestnut roasting, a reindeer petting corral…and of course Santa Claus and his favorite Elf!

Just in time for the Holiday Open House, the streets of Downtown Holland will be decorated for the season with thousands of twinkling holiday lights, garland-wrapped light poles and custom designed urn planters. The Holland Windmill Chorus, Holland Choral Dickens Carolers and the Ventura Baptist Church Choir will be singing popular Christmas carols during the event, while Downtown Holland staff will be roasting chestnuts outside of GDK Park on 8th Street. Everyone is invited to stop by for a free sample of a traditional taste of the holidays! Santa and one of his elves can also be spotted during the Holiday Open House, strolling throughout Downtown Holland, handing out candy canes and posing for photographs. Santa’s reindeer will also be here, located in a petting corral in Musician’s Park. In addition to offering complimentary holiday treats, a number of participating businesses will also be offering special discounts and other promotions during the event, making it the perfect evening to start your Christmas shopping!

The Holiday Open House will conclude at 8:00 pm with the annual Tree Lighting Ceremony. Promptly at 8:00 pm, attendees are invited to join newly-elected City of Holland Mayor Nathan Bocks and Santa Claus himself in GDK Park for the official lighting of the Downtown Holland Christmas tree. The tree lighting will be followed by a Christmas carol singalong led by the Holland Windmill Chorus.

Holiday Open House Participating Businesses

Apothecary Gift Shop
Blu Veranda
Borrs Shoes & Accessories
Carolyn Stich Studio
Cherry Republic of Holland
Cotton Bay Boutique
Crane’s In The City
DesignWorks Interiors
Downtown Antiques & Home Furnishings
Frances Jaye
Fris Downtown
Fustini’s of Holland
Gazelle Sports
Gezellig Home and Garden
Glik’s Men’s Shop
Glik’s Boutique
Hawthorne Boutique
Holland Clock Company
HOM By Benchmark
Home and Company
jb and me
Karla’s Place
Kilwin’s of Holland
Lake Effect Gallery
Muriel’s Intimate Apparel
Poppin Huis
Reader’s World
Spring Sweet
Studio K Clothing Co.
The Blackbird
The Bridge
The Outpost of Holland
Tin Ceiling
Tip Toes
Urban Found
Warner Vineyards Holland
Waverly Stone Gastropub
White House | Black Market

About Downtown Holland:
Located in the heart of the City of Holland just minutes from the shores of Lake Michigan and adjacent to Hope College, Downtown Holland is a premier shopping, dining and events destination like none other. Downtown Holland offers over 100 boutiques, shops, galleries, restaurants, and breweries, along with service providers, non-profit organizations, private residences and more. Downtown Holland is also home to family-friendly special events throughout the year, along with unique cultural attractions and an award-winning farmers market. For more information, visit us online at or follow Downtown Holland on Facebook, Instagram and Twitter.

Save the Date for These Upcoming Holiday Events!

Small Business Saturday
On Small Business Saturday, our Downtown Holland merchants want to thank the entire community for supporting small business all year round! Head to Downtown Holland on Saturday, November 30 to enjoy a day full of shopping small, fun giveaways, amazing contests and free Small Business Saturday swag from our friends at American Express! Stay tuned to Downtown Holland’s Small Business Saturday Facebook page for a list of participating businesses and your chance to win a $25 gift card to your favorite Downtown Holland business.

Parade of Lights
During the annual Downtown Holland Parade of Lights on Tuesday, December 3, Santa arrives in Downtown Holland escorted by bands, floats, trucks, family and more…all decked out in thousands of sparkling holiday lights! More than 75 entries will illuminate the streets of Downtown Holland during this highly anticipated holiday parade. The parade begins at 6:00 pm at the corner of 8th Street and Columbia Avenue at 6:30 pm and travels west down 8th Street until it reaches the Holland Civic Center Place, home of the Holiday Kerstmarkt. The Parade of Lights is proudly sponsored by Holland Manpower.

Up On The Rooftops – Sold Out!
During Up On The Rooftops on Friday, December 13 from 6:00 pm – 9:00 pm, you’re invited on an exclusive tour of homes and businesses on the upper floors of the historic buildings of Downtown Holland all decorated for the holidays. Tickets for this highly anticipated event are just $30 each and include a dessert reception. Tickets must be purchased in advance at More than half of the tickets have already sold in the first weekend of ticket sales, so don’t wait! Tickets can also be reserved in the Downtown Holland offices at 150 West 8th Street. The event is designed for ages 18 and up. Up On The Rooftops is proudly sponsored by GDK Construction Co. and Geenen DeKock Properties, with in-kind support from Alpenrose Restaurant, Fifth Third Bank and Lemonjello’s Coffee.

Shopping Jam
Still on the hunt for the perfect holiday gift? Then don’t miss the Downtown Holland Shopping Jam on Saturday, December 14! Participating stores will open early for this special savings event. The earlier you shop…the more you save! During the Shopping Jam, merchants will be offering discounts of 30% off from 8:00 am – 9:00 am and 25% off from 9:00 am – 10:00 am. Discounted merchandise will vary by store, but will include a discount off at least one item. Please see the participating businesses for savings details. The Shopping Jam is proudly sponsored by Horizon Bank.