Celebrate the Holidays in Downtown Holland Beginning This Friday, November 8…and Continuing All Season Long!

Downtown Holland will host its first holiday event of the season this Friday, November 8 when the return of the annual Shop ‘Til You Drop late night shopping event. This Friday, over 40 participating businesses will stay open late from 7:00 pm – 10:00 pm offering amazing deals of up to 30% off for those who want to get an early start on their holiday gift buying. Shop ‘Til You Drop is proudly sponsored by Downtown Holland’s own Horizon Bank.

While discounts will vary by store, participating merchants will be offering discounts up to 30% off at least one item from 7:00 pm – 10:00 pm. For the first time ever, shoppers are also invited to enjoy special discounts at participating restaurants beginning at 5:00 pm that evening. Make a night of it with dinner and drinks before you shop ‘til you drop!

“With over 40 participating businesses, this is our biggest Shop ‘Til You Drop event to date,” said Downtown Holland Marketing Coordinator Kara de Alvare. “This year’s event is also different because participating businesses are not offering staggered discounts each hour. Which means that instead of rushing quickly from one store to the next to get the best deal, shoppers have three full hours to save on all their holiday gifts!

For more information on Shop ‘Til You Drop and other upcoming Downtown Holland holiday events, pick up the official Downtown Holland holiday calendar of events brochure at the Holland Visitors Bureau, Holland Civic Center Place, Holland Board of Public Works or at your favorite Downtown Holland shop or restaurant! Or download a copy from the Downtown Holland website at Whether it’s a theatrical performance, symphony concert, artisans market or even an appearance by Sinterklaas himself, you’ll find all the details you need to know in this year’s brochure!

2019 Shop ‘Til You Drop Participating Businesses

Alpenrose Restaurant
Apothecary Gift Shop
Big Lake Brewing
Blu Veranda
Borr’s Shoes
Canterbury Cottage & Kids
Carolyn Stich

Cherry Republic
Crust 54
Downtown Antiques & Home Furnishing
Frances Jaye
Fris Downtown
Gazelle Sports
Gezellig Home and Garden

Glad Rags Holland LLC
Glik’s Boutique
Glik’s Men’s Shop
Harbor Wear
Home and Company
Hops at 84 East
jb and me
Karla’s Place
Mayberry and Co.
Muriel’s Intimate Apparel
New Holland Pub on 8th
New Holland Sidecar
Peachwave Frozen Yogurt & Gelato
Reader’s World
SandCastle for Kids
Silver Fox II Jewelry
Spring Sweet
Studio K Clothing Co.
The Blackbird
The Bridge
The Seasoned Home
Tin Ceiling
Tip Toes
Urban Found
Warner Vineyards Holland
Waverly Stone
White House | Black Market

About Horizon Bank
Horizon Bancorp, Inc. is an independent, commercial bank holding company serving northern and central Indiana, and southern and central Michigan through its commercial banking subsidiary, Horizon Bank. Horizon Bancorp, Inc. may be reached online at Its common stock is traded on the NASDAQ Global Select Market under the symbol HBNC.

About Downtown Holland:
Located in the heart of the City of Holland just minutes from the shores of Lake Michigan and adjacent to Hope College, Downtown Holland is a premier shopping, dining and events destination like none other. Downtown Holland offers over 100 boutiques, shops, galleries, restaurants, and breweries, along with service providers, non-profit organizations, private residences and more. Downtown Holland is also home to family-friendly special events throughout the year, along with unique cultural attractions and an award-winning farmers market. For more information, visit us online at or follow Downtown Holland on Facebook, Instagram and Twitter.

Save the Date for These Upcoming Holiday Events!

Holiday Open House

On Saturday, November 16, the merchants of Downtown Holland will host their annual Holiday Open House from 5:00 pm – 8:00 pm! During the Holiday Open House, you’re invited to stroll the decorated and brightly lit streets filled with holiday carolers, sample a roasted chestnut and shop for one-of-a-kind gifts while enjoying complimentary refreshments! Take a picture with Santa and his favorite Elf or visit his reindeer at the petting corral during this family-friendly event. Then warm up with a cup of hot cocoa at a coffee shop or enjoy a mouth-watering meal
at a restaurant or pub. The Holiday Open House concludes at 8:00 pm with the lighting of the official Downtown Holland Christmas tree in GDK Park, located on 8th Street between HOM by Benchmark and Francesca’s. Attendees will be invited to join City officials and of course, Santa himself, as the official Downtown Holland Christmas tree is illuminated with hundreds of sparkling lights. Then stay for a Christmas carol singalong. We promise you won’t want to miss this magical night!

Small Business Saturday
On Small Business Saturday, our Downtown Holland merchants want to thank the entire community for supporting small business all year round! Head to Downtown Holland on Saturday, November 30 to enjoy a day full of shopping small, fun giveaways, amazing contests
and free Small Business Saturday swag from our friends at American Express! Stay tuned to Downtown Holland’s Small Business Saturday Facebook page for a list of participating businesses and your chance to win a $25 gift card to your favorite Downtown Holland business.

Parade of Lights
During the annual Downtown Holland Parade of Lights on Tuesday, December 3, Santa arrives in Downtown Holland escorted by bands, floats, trucks, family and more…all decked out in thousands of sparkling holiday lights! More than 75 entries will illuminate the streets of
Downtown Holland during this highly anticipated holiday parade. The parade begins at 6:00 pm at the corner of 8th Street and Columbia Avenue at 6:30 pm and travels west down 8th Street until it reaches the Holland Civic Center Place, home of the Holiday Kerstmarkt. The Parade of Lights is proudly sponsored by Holland Manpower.

Up On The Rooftops
During Up On The Rooftops on Friday, December 13 from 6:00 pm – 9:00 pm, you’re invited on an exclusive tour of homes and businesses on the upper floors of the historic buildings of Downtown Holland all decorated for the holidays. Tickets for this highly anticipated event are just $30 each and include a dessert reception. Tickets must be purchased in advance at More than half of the tickets have already sold in the first weekend of ticket sales, so don’t wait! Tickets can also be reserved in the Downtown Holland offices at 150 West 8th Street. The event is designed for ages 18 and up. Up On The Rooftops is proudly sponsored by GDK Construction Co. and Geenen DeKock Properties, with in-kind support from Alpenrose Restaurant, Fifth Third Bank and Lemonjello’s Coffee.

Shopping Jam
Still on the hunt for the perfect holiday gift? Then don’t miss the Downtown Holland Shopping Jam on Saturday, December 14! Participating stores will open early for this special savings event. The earlier you shop…the more you save! During the Shopping Jam, merchants will be offering discounts of 30% off from 8:00 am – 9:00 am and 25% off from 9:00 am – 10:00 am. Discounted merchandise will vary by store, but will include a discount off at least one item. Please see the participating businesses for savings details. The Shopping Jam is proudly sponsored by Horizon Bank.