Traverse City Beer Week Returns This November

How do you know you’re in a pretty great place? A combination of 20 craft breweries, brewpubs and taprooms might be one indicator. This November 8-15, celebrate the ever-evolving craft beer industry of northern Michigan at Traverse City Beer Week (TCBW).

The week-long festival includes several events, each one developed jointly between brewers, restaurants and retailers to educate or offer insight into some aspect of the craft beer movement. Whether that be a special product or style of beer, a food-beer pairing experience or a quirky mashup of beer and culture, each year the lineup varies. This year’s events include the TC Ale Trail IPA Challenge, the Flapjack and Flannel Festival, the Great Beerd Run 5K at Grand Traverse Resort and Spa, plus more events added to the mix every day. For a regularly updated list of TCBW festivities, check out

Since 2012, when Draft Magazine named Traverse City one of “America’s Emerging Beer Towns” and the Travel Channel listed it among the “Top Seven Beer Destinations in North America,” the town’s beer scene has yet to slow down. It’s served up perfectly with the region’s eclectic eats, which have earned it the reputation of “#1 Foodie Destination in the Midwest Region” by Reward Expert, one of The Daily Meal’s “Most Under-the-Radar Food Towns in America,” and on the list of “America’s Five Top Foodie Towns” by Bon Appetit.

Traveling participants of TCBW are invited to save on their getaway with the Traverse City Beer Week Hotel Package. When you book with participating lodging properties, receive a Traverse City logoed fanny pack stuffed with a package of pretzels (perfect for a night of beer tasting), a Fab Fall coupon book, a Downtown TC coupon book and a Brew Tour Guide. Additional lodging packages are also available through the Fab Fall program at

TCBW partners remind guests to enjoy festivities responsibly and to utilize local transportation when needed.


Traverse City Tourism is a nonprofit corporation that serves as the area’s official destination marketing organization. Traverse City Tourism works to enhance, reinforce and develop the Traverse City brand by telling the Traverse City story to potential visitors through advertising, marketing, trade shows, publications, sales missions, media relations and Visitor Center services. Its experienced and knowledgeable team members are motivated by pride for their community and a desire to advance its economic well-being without sacrificing the values that make it a pretty great place. For details on lodging, attractions and area events, visit