Crystal Mountain is pleased to announce that Stephanie Scott has been named the resort’s Vice President of Retail and Wellness Services.
As part of this new executive role, Scott will oversee the design, development and execution of digital and on-site retail strategy, promotion and customer experience which includes the resort’s Kinlochen, Peak Boutique and Park at Water’s Edge shops as well as soft goods within the Mountain Market. She continues her leadership role at Crystal Spa where she has spent nearly a decade. Under her guidance, the spa has been ranked the highest in Michigan by Spas of America and No. 22 on its most recent national Top 100 list.
“The guest experience that Stephanie has helped create at Crystal Spa has made it a vibrant part of our business in all four seasons,” said Chris MacInnes, president of Crystal Mountain. “We know that she will do the same for the shopping experience at Crystal.”
Stephanie joined Crystal Mountain in 2010 as the Spa Sales Manager and was promoted to Spa Manager a year later before being named Director of Spa and Wellness in 2013. In 2016, management of the Four Seasons Club, the resort’s premier members program, was added to her responsibilities. During her tenure spa services have grown 45%, spa retail sales have more than tripled and Four Seasons Club membership has grown 32%.
A graduate of Northern Michigan University, Stephanie is also active in the community serving on the Frankfort School Board, Paul Oliver Memorial Hospital Community Health Committee and the Frankfort-Elberta Education Foundation. She resides in Frankfort with her husband and daughter and in her spare time enjoys the beach, traveling, and all the outdoor activity northern Michigan (and Crystal Mountain) has to offer.
Established in 1956, Crystal Mountain is a family-owned, four-season resort destination located 28 miles southwest of Traverse City and a short drive from Sleeping Bear Dunes National Lakeshore. The resort features lodging, dining, downhill and cross-country skiing, two championship golf courses, shopping, award-winning Crystal Spa, Michigan’s only alpine slide, the Park at Water’s Edge, Michigan Legacy Art Park, weddings and a conference center.