The Leelanau Peninsula Wine Trail promoted Abby Porter to Assistant Director after only ten months with the association. Porter
previously held the position of Marketing and Events Coordinator where she was instrumental in assisting with the creation of new events, enhancing long-time events and achieving second “Best Wine Region in North America” by USA Today.
A Traverse City native, Porter brings 20 years experience in event planning, graphic design and digital marketing. She holds a Bachelor of Arts in English with an emphasis on creative writing from the University of Colorado.
“Abby has been a great asset to our association,” shares Lorri Schreiber, Executive Director of the Leelanau Peninsula Wine Trail, “not only for her skillset but also her friendly and positive attitude and passion for our wine industry. I’m lucky to have her on my team.”
Schreiber and Porter are currently focused on several new initiatives including the implementation of a new digital marketing strategy, the creation of new events and experiences and a soon-to-be-announced rebranding of the association.