Bell’s Brewery Finalist for USA Today Travel Award; Online Voting Open Now

Bell’s Brewery is very proud to announce that it has been nominated in USA Today’s 2019 10Best Reader’s Choice travel awards.

A panel of beer experts nominated their favorite brewery tours in the United States and now everyone is invited to help choose the winner.

“We pride ourselves on storytelling and are committed to providing a welcoming experience for everyone, no matter your age or experience with craft beer, said Shelly Claflin, Bell’s Tour Manager. “Our tours are always free, fun and open to all ages.”

Bell’s welcomes tens of thousands of guests every year. The Eccentric Café and original brewery in downtown Kalamazoo and its main brewery seven miles east in Comstock, are destinations for craft beer fans from around the world.

“Bell’s Brewery has a long history of drawing visitors to Kalamazoo and their reputation has helped Kalamazoo become a beer destination,” said Renee Newman, Vice President of Marketing and Communications at Discover Kalamazoo. “Recent research shows that in 2017, 13% of overnight visitors to Kalamazoo stopped by a local brewery. That’s more than 325,000 people who were introduced to the restaurants, attractions, trails and people that make up our community, through a shared love of locally made beer.”

Fans can vote once per day for the duration of the contest here. Voting ends Monday, March 25 (the same day Oberon returns in Michigan and many other states). The winner will be announced on 10Best on Friday, April 5, and later on USA TODAY.

“Touring Bell’s is always a highlight for our groups, as well as our staff,” said John Liberty, general manager at West Michigan Beer Tours. “While the scale of the space can be intimidating, the Bell’s staff shares the eye-opening statistics, colorful history and scientific advancements of the brewery in a casual and educational presentation. It should also be noted, while many large breweries around Michigan and country charge a fee for tours, Bell’s makes its tours free, which speaks volumes about the company’s philosophy behind telling its story.”


Free tours are held Wednesday through Sunday at Bell’s main brewery in Comstock and on weekends at its original downtown Kalamazoo brewery. Each tour includes free samples. Specialty tours are also offered throughout the year. Examples include a Hopslam and Two Hearted focused tour as well as special Reach for the Sun tours on Oberon Release Day. These specialty tours are limited and sell-out fast.

Each Bell’s brewery tour covers the history of Bell’s and brewing throughout the years in addition to sustainability, packaging, ingredients, quality and more.

Free tours can be reserved at

For more information and for updates, keep an eye on Bell’s website,, or join them on social media – Facebook, Twitter, Instagram, Snapchat and Untappd.