News

Celebrate New Year’s Eve with AHC+Hospitality

It’s Showtime, Grand Rapids! The Ballroom Bashes return for another epic New Year’s Eve. The Showtime theme will span across three hotels with themed parties at each location. One ticket, multiple parties!

  • JW Marriott Grand Rapids: A globally inspired urban hotspot, Club J-Dub will be center stage featuring stunning lights, visual effects and music by DJ Keller Shaw.
  • Amway Grand Plaza: Featuring a burlesque club meets circus-chic theme, guests will dance the night away amongst a sea of purple and gold alongside Elvis and Frank Sinatra impersonators, Trilogy band and DJ Slim Tim. Bringing the big top downtown, experiential activations include snake charmers, palm readers, contortionists and more.
  • Downtown Courtyard by Marriott Bistro: Those seeking a more intimate affair will enjoy a specialty New Year’s Eve dining experience at The Bistro.

Must be 21 years of age to attend – entry for all available. One ticket grants access to multiple parties. Prices start at $59 and can be purchased here. Ticket redemption will be located on the second-floor registration area of the Center Concourse at the Amway Grand Plaza

Dining Experiences

From over-the-top, all-night affairs to intimate multi-course dinner accompanied by attentive service, the following dining outlets are accepting reservations:

Overnight New Year’s Eve Packages

Each include one wristband per adult for the ballroom parties, late check-out and more!