Michigan Wine Month will take place during May following a decision by Michigan’s Grape and Wine Industry Council during their regular meeting on December 1, 2016. The change from April to May will take effect in spring of 2017.
May kicks off a season of travel in Michigan, and the majority of wineries expand their hours to accommodate increased tourism. Warmer weather in May also makes it more desirable for travelers starting to plan their summertime wine touring.
“The change to May makes sense for wineries, retailers and the tourism industry,” said Taylor Simpson, chair of the Council’s Promotion Committee. “Not to mention wineries are busy bottling the latest vintages – so there is a buzz of excitement in the air.”
Michigan’s thriving wine industry has 125 wineries and five major wine touring regions. Wineries welcome over 2 million visitors to their tasting rooms each year. 2016 produced a very large, high-quality wine grape yield, so there is a high expectation for the wines that will be released next year — whites in the spring and red wines following later in the year.
“Michigan Wine Month gives us a platform to remind consumers that Michigan is producing high-quality wines,” said Karel Bush, executive director for the Michigan Grape and Wine Industry Council. “May is a great month to get out and explore what our wineries are so proud to share.”
Promotional efforts of Michigan Wine Month will be expressed through social media and radio campaigns, along with wine tasting events and retailer promotions. The celebratory month will also follow on the coattails of the release of the 2017 Michigan Wine Country magazine, a trusted touring guide that can be picked up free of charge throughout Michigan and into surrounding states.
About Michigan Grape and Wine Industry Council: Founded in 1985, The Michigan Grape and Wine Industry Council is housed within the Michigan Department of Agriculture & Rural Development to provide for research, education and the promotion of the Michigan wine grape and wine industry, to stimulate economic development through value-added, sustainable agriculture. More information can be found at www.michiganwines.com.